Test. Optimize. Scale. Episode #186 “Understand What Success Looks Like” W/Simon Penson

Test. Optimize. Scale.

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Richard (Kudo) Couto: The Hidden Horror Behind a Billion-Dollar Brand 42:18

לפני 3 ימים42:18

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אהבתי

42:18

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…

לפני שנה 49:20

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His natural enthusiasm for innovation led him to establish, grow, and successfully sell two digital businesses, while continuing to pursue opportunities aligned with emerging consumer behavior trends.

Throughout his journey, he gained valuable insights into building and scaling digital businesses effectively, mastering the complexities of M&A to maximize exit value. This experience formed the foundation for Scaled, a consultancy dedicated to guiding the next wave of agency leaders in building profitable businesses through to successful exits and beyond.

His passion for technology remains strong, as he actively invests in founder-led businesses, contributing both capital and experience. He serves as a partner in Haatch Ventures, a leading early-stage B2B SaaS investment fund.

Drawing from his extensive background, he now applies his expertise as a digital-focused NED, NxD, and Chair, helping private equity firms acquire and develop outstanding companies. His approach combines deep digital understanding with practical business experience, making him a valued advisor in the digital business landscape.

Socials and website

Linkedin: https://www.linkedin.com/in/simonpenson/

Website: https://simonpenson.co.uk/

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:

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Linkedin: https://www.linkedin.com/company/digitalnicheagency

Instagram: DNA - Digital Niche Agency @digitalnicheagency

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YouTube: https://www.youtube.com/@DigitalNicheAgency

192 פרקים

#Entrepreneur #Business #Marketing #Digital Niche Agency #Blockchain #Blockchainpodcast #Businesspodcast #Digitalmarketingpodcast #Digitalnicheagency #Gorilladigital #Gorillamarketing #Marketingpodcast #Startup #Valuecreation

Test. Optimize. Scale. Episode #186 “Understand What Success Looks Like” W/Simon Penson

Test. Optimize. Scale.

published לפני שנה

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Socials and website

Linkedin: https://www.linkedin.com/in/simonpenson/

Website: https://simonpenson.co.uk/

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:

Facebook: https://www.facebook.com/digitalnicheagency

Linkedin: https://www.linkedin.com/company/digitalnicheagency

Instagram: DNA - Digital Niche Agency @digitalnicheagency

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/@DigitalNicheAgency

192 פרקים

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Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #186 “Understand What Success Looks Like” W/Simon Penson 49:20

לפני 13 weeks49:20

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My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth. His natural enthusiasm for innovation led him to establish, grow, and successfully sell two digital businesses, while continuing to pursue opportunities aligned with emerging consumer behavior trends. Throughout his journey, he gained valuable insights into building and scaling digital businesses effectively, mastering the complexities of M&A to maximize exit value. This experience formed the foundation for Scaled, a consultancy dedicated to guiding the next wave of agency leaders in building profitable businesses through to successful exits and beyond. His passion for technology remains strong, as he actively invests in founder-led businesses, contributing both capital and experience. He serves as a partner in Haatch Ventures, a leading early-stage B2B SaaS investment fund. Drawing from his extensive background, he now applies his expertise as a digital-focused NED, NxD, and Chair, helping private equity firms acquire and develop outstanding companies. His approach combines deep digital understanding with practical business experience, making him a valued advisor in the digital business landscape. Socials and website Linkedin: https://www.linkedin.com/in/simonpenson/ Website: https://simonpenson.co.uk/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale.

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לפני 41 weeks45:41

45:41

My guest is Youngro Lee! Youngro is a 2x-FinTech startup founder, and currently the President of Brassica, an API-enabled RWA infrastructure provider (acquired by BitGo in 2024), as well as CEO of BitGo Singapore and BitGo Korea where he leads Bitgo's strategic expansion into Asia. Youngro’s first startup NextSeed (acquired by Republic in 2020) was the first SEC-registered Funding Portal under the JOBS Act and successfully closed the first Regulation Crowdfunding offering in US history; following acquisition he served as Republic COO during its pre-Series A to post-Series B phase and led Republic's international expansion. In 2019-2023 Youngro served as a member of the SEC Small Business Capital Formation Advisory Committee, which advised the SEC in making positive amendments to the JOBS Act in 2020 to increase the max funding limits under Reg CF and Reg A. Prior to launching his FinTech career, Youngro was a private equity funds attorney for 8 years at Cleary Gottlieb, Kirkland & Ellis and Weil Gotshal in US, Europe and Asia. Social and Website: Linkedin: https://www.linkedin.com/in/youngrolee/ Website: https://www.brassicafin.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #163 "Build a team you can trust to complete the work.” W/ Gus Padron 39:46

לפני 42 weeks39:46

39:46

My guest is Gus Padron! Gus is a seasoned video creator with over a decade of professional experience in the Film industry, specializing in action-adventure genres. His expertise lies in crafting compelling visual narratives for adventurous brands, showcasing their products, services, or unique stories in a thrilling and immersive manner. Padron's overarching mission is to fortify such brands through the art of storytelling, facilitating a more profound connection between them and their targeted audiences. As an adept full-stack production specialist, Padron is well-versed in the intricacies of each stage within the video production workflow—from the initial phases of pre-production planning to the meticulous aspects of post-production editing. Utilizing cutting-edge techniques and technologies, he consistently delivers content of superior quality, adhering strictly to stipulated timelines and budgetary constraints. Padron engages collaboratively with both his clients and creative teams to ensure a comprehensive understanding of their respective visions and objectives. This collaborative approach guarantees that the end result not only aligns with but also surpasses the expectations laid forth for each project. His approach to work is underpinned by a fervent passion for creativity and an unwavering commitment to delivering the highest caliber of content for each and every project undertaken. Social and Website: Linkedin:https://www.linkedin.com/in/gus-padron/ Website:https://www.gp5productions.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #162 "We make investments based on our emotional connection." W/ Nikki Gilbreth 45:12

לפני 44 weeks45:12

45:12

My guest is Nikki Gilbreth! Nikki is the Director, Business Development at North Capital Private Securities. She is responsible for establishing and maintaining relationships with institutional and retail investors. Prior to working at North Capital, Nikki worked at RealtyMogul as an Investor Relations Associate. Prior to that, she was a Financial Advisor with AXA Advisors. She graduated from the University of Utah with a B.S. in Business Finance. Nikki currently holds the Series 7 and 66 registrations. Social and Website: Linkedin: https://www.linkedin.com/in/nikki-gilbreth-a01632ab/ Website: http://www.northcapital.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick 48:30

לפני 45 weeks48:30

48:30

My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding history. Her efforts resulted in 45,000 vehicle reservations and $1.6 billion in potential revenue. In 2023, Hardwick launched The Crowd, an advisory firm helping ethical tech companies succeed in equity crowdfunding. Her expertise spans advertising, media buying, digital marketing, and user experience. Hardwick's mission is to empower purpose-driven companies to build loyal followings and integrate crowdfunding into their business models. Social and Website: Linkedin: https://www.linkedin.com/in/sarahhardwick/ Website: https://sarahhardwick.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #160 "Educate yourself for better choices and decisions." W/Mohit Bhansali 42:53

לפני 46 weeks42:53

42:53

My guest is Mohit Bhansali! Mohit has over 25 years of experience in securities compliance, corporate finance, and technology. After working at Tradescape Corp., he pursued a career in securities compliance, serving as a securities regulation specialist at Haynes and Boone LLP in New York. There, he consulted on numerous IPOs and APOs, developing a system for tracking complex capitalization stacks. In 2011, Bhansali co-founded Equity Stock Transfer, LLC, growing the company to nearly 500 clients while maintaining high compliance standards. During the 2020 pandemic, he conceived EquiDeFi, a workflow tool for managing SEC-exempt offerings, marrying software solutions with securities transaction processes for increased efficiency and compliance. Bhansali attended NYU, served as a NASDAQ registered representative holding Series 7, 63, and 55 licenses, and holds a Java programming certification and a Blockchain Law, Regulation and Policy certificate from the University of Nicosia. Social and Website: Linkedin: https://www.linkedin.com/in/bhansali-mohit/ Website: https://equidefi.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Episode #159 "Perceptions drive decisions for your audience" W/Sabine Moeller 55:08

לפני 47 weeks55:08

55:08

My guest is Sabine Moeller! Sabine is a data-driven B2B marketing and customer experience executive with over 10 years of experience in the fintech, chemical, and consulting sectors. As the co-founder and practice leader of Modern Growth Exchange, she advises C-suite executives on introducing client-centricity and driving incremental growth for their businesses. She also serves as CMO for Pro Capital LLC, advising on marketing strategy to elevate the startup to the next level. Her core competency lies in identifying new growth levers through modern marketing strategies, including voice of the customer programs, data analytics and machine learning, agile marketing culture, and client lifecycle management and segmentation. She has successfully implemented these strategies for leading companies such as FIS, Mercer, and one of the largest chemical companies in the US, resulting in improved retention, cross-selling, and market penetration. Sabine is passionate about challenging and transforming the status quo and leveraging data and insights to create value for her clients and partners. Social and Website: Linkedin: https://www.linkedin.com/in/smoeller2001/ Website: https://moderngrowthexchange.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #158 "Create a roadmap for total financial awareness." W/ Peter Lusk, Jr 1:07:57

לפני 49 weeks1:07:57

1:07:57

My guest is Peter Lusk, Jr., who possesses over 35 years of experience in Clean Tech, Alternative Energy, and ESG investing, both in private and capital markets. For the past seven years, he has served as a mentor with the Clean Tech Open, NYSERDA, and Columbia Technology Ventures, successfully raising capital for several early-stage companies in the battery, waste-to-energy, and alternative fuels industries. Peter has worked for several hedge funds and asset managers and founded the first ESG Quantitative RIA, Eco-Vest Advisors, in 2004. Currently, he is the Founder and CIO of Acanto LLC, a New York-based RIA. Peter holds an MBA from Columbia University, a Master’s of Architecture from Tulane University, and Series 7, 63, 65, and 3 licenses. He was published in CRIT Magazine (the AIA Students annual) in 1990 with an article titled “Ecology as the Common Denominator of Design.” Social and Website: LinkedIn: https://www.linkedin.com/in/peterlusk/ Website: https://www.acantollc.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #157 "Get your opportunity in front of as many people as possible." W/Etan Butler 44:46

לפני 50 weeks44:46

44:46

My guest is Etan Butler! Etan is the charismatic and innovative Chair of Dalmore Group, a FINRA-registered national Broker Dealer Investment Bank founded in 2005. Under his leadership, Dalmore has grown significantly, transitioning from traditional investment banking services to specializing in helping companies raise capital through the SEC’s Regulation D, Regulation A+, and Regulation CF. Etan has been instrumental in making Dalmore the leading Broker Dealer for Regulation A+ offerings, having served on over 270 such offerings, including some of the most successful in history. A recognized pioneer in the Regulation A+ and Crowdfunding industry, Etan is a frequent speaker on funding innovation and customization and was named industry leader of the year at the 2022 Equity Crowdfunding Awards. Dalmore Group also offers business planning, development, and capital introduction services across various industries, participating in significant investment and structured transactions. Etan is also President of EMB Capital, LLC, investing in early-stage fintech ventures. He graduated from Yeshiva University’s Sy Syms School of Business and is registered with FINRA as a General Securities Principal. Etan lives in New York with his wife and three children. Join Etan and me at the upcoming Reg A Conference, the premier event for industry leaders and innovators in the Regulation A+ space. The conference will be held on June 20, 2024, in New York City. It provides a unique opportunity to network with top professionals, gain insights from expert panels, and stay ahead of the curve in crowdfunding and capital raising. Use code DNA300 to get $300 off your ticket! Don't miss this chance to connect with pioneers like Etan Butler and elevate your knowledge and strategies in the industry. Social and Website: Linkedin: https://www.linkedin.com/in/manujgrover/ Reg A Conference: https://regaconference.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #156 "Reach Out & Engage with Investors." W/ Manuj Grover 59:03

לפני 51 weeks59:03

59:03

My guest is Manuj Grover! Manuj is a seasoned expert with over 20 years of experience in market penetration and strategic partnership development, has a proven track record of driving growth and inspiring teams to achieve exceptional results. As the VP of Business Development & Partnerships at Public Yield Capital, Manuj brings his extensive knowledge and operational expertise to optimize sales processes and ensure the success of client campaigns. Social and Website: Linkedin: https://www.linkedin.com/in/manujgrover/ Website: https://www.publicyield.capital/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #155 "Build your confidence by learning from industry leaders." W/ Serenity & Greg Tucker 46:55

לפני 52 weeks46:55

46:55

My guests are Jim (Serenity) Longden and Greg Tucker! Jim has a YouTube channel dedicated to crypto beginners and enthusiasts seeking top-notch education on cryptocurrencies and blockchain technology. The channel is dedicated to providing you with comprehensive insights into the world of crypto, helping you understand the intricacies of crypto currencies and their potential for generating passive income. Whether you're a beginner or an experienced investor, our expertly crafted tutorials, in-depth analysis, and strategic tips will equip you with the knowledge and skills necessary to navigate this exciting field. Greg is the CEO and Co-Founder of Spartan Bitcoin Mining. Greg’s experience includes multiple leadership roles throughout his career. He spent 16 years in the food service industry and held multiple roles that align with the operational requirements of Spartan Bitcoin Mining including Chief Training Instructor for 88 New Restaurant Openings, Operations Coordinator for 70+ units and Communications Director for 550 restaurants before leaving to start his own business. Learn more about Project2033: https://www.project2033.org/?sa=sa002850452229dd92d169cb182ff31a71251735af&sc=2379781537e4340db346e77b6fec4c1d2259aa7ae Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #154 "Credibility is trust built up over time." W/ Chase Palmieri 39:27

לפני 1 year39:27

39:27

My guest is Chase Palmieri! Chase is a seasoned entrepreneur who has served as a tech CEO for 8+ years, specializing in the convergence of media and technology. He has a proud background as a media watchdog when he hosted the national radio show and podcast for Project Censored, an nonprofit and nonpartisan media watchdog founded in 1976. Chase has a degree is in Entrepreneurship and Small Business Management, cut his teeth running Risibisi Restaurant with his father for 17+ years, Hosts the Credder Podcast, 2020 Mozilla Builders Award winner, 2021 NBA's Sacramento Kings Capitalize Award winner, and has been featured in TechCrunch, Columbia Journalism Review, MarketWatch, HackerNews, Fox40, Quartz, and other publications for his work to reshape the online news industry Social and Website: Linkedin: https://www.linkedin.com/in/chase-palmieri-653337b1/ Website: https://www.getcredder.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #152 "You can't scale past a person if everything relies on a person." W Raj Kapur 40:51

לפני 1 year40:51

40:51

My guest is Rajat “Raj” Kapur! Raj is an entrepreneur, experienced marketer, and the Founder & CEO of &Marketing (and-marketing.com), Raj strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies, without the excess baggage. His team of professionals can either augment an existing team, take on the role of "Fractional CMO," or outsource the entire marketing function for a client. In EOS parlance, Raj is the "Visionary" for &Marketing. Raj’s quarter century of marketing, sales, and strategy development experience has spanned B2B and B2C Fortune 50, mid-sized, and startups. He has a proven track record of using analytics to drive action, an unrelenting customer focus, a bias for practical implementation, and strong interpersonal skills. He is a hands-on leader, sought-after facilitator, and experienced marketing advisor with experience across five continents. Social and Website: Linkedin: https://www.linkedin.com/in/rkapur105/ Linkedin: https://www.linkedin.com/company/andmarketing/ Website: https://www.and-marketing.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. #149 "Simplify your message and test targeted angles for success." W/ Kevin Fulmer 48:42

לפני 1 year48:42

48:42

My guest is Kevin Fulmer! Kevin is a prominent figure in the equity crowdfunding ecosystem recognized as Crowdscale. Kevin utilizes his insights and experiences to unfold a riveting discussion that unveils the dynamics of scaling within the equity crowdfunding landscape. Social and Website: Linkedin: https://www.linkedin.com/in/kevindfulmer/ Website: https://crowdscale.beehiiv.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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Test. Optimize. Scale. Episode #181 “I was proud we stayed true to ourselves" W/Ryan Schwartz 57:30

לפני 21 weeks57:30

57:30

My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and print/marketing collateral. Today, Ryan brings his voice and passion to RYCA’s mission to improve lives through better oral care. Leading with gratitude and heart, Ryan has assembled a world class team at RYCA because he knows great people can make great things. Social and Website: LinkedIn: https://www.linkedin.com/in/ryan-schwartz-9754565/ Website: https://encompassbrush.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #180 “Draft your message to connect with your community" W/Devin Thorpe 59:56

לפני 22 weeks59:56

59:56

My guest is Devin Thorpe, a champion of social good and pioneer in social entrepreneurship. As a journalist, author, and speaker, Devin has dedicated his career to helping solve the world's biggest problems. He's the founder of the Your Mark on the World Center and author of multiple books on using money for good. Through his work, he's helped nonprofits raise over $500 million for worthy causes. A former CFO and business professor at the University of Utah, Devin pivoted from traditional finance to focus on impact investing and social entrepreneurship. He's interviewed over 1,200 changemakers and social entrepreneurs, sharing their stories through Forbes and his "Superpowers for Good" program. His insights have been featured in Forbes, Entrepreneur, and SUCCESS Magazine. Join us as we explore Devin's unique perspective on how businesses can be a force for good and his proven strategies for creating sustainable social impact while maintaining profitability. Social and Website: LinkedIn: https://www.linkedin.com/in/devinthorpe/ Website: https://www.devinthorpe.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #179 “Find that skill, do your research, get your team and launch!" W/Benji Taylor Jones 48:45

לפני 23 weeks48:45

48:45

My Guest is Benji Taylor Jones, an accomplished co-founder of Innovative Capital Law and a powerhouse in the evolving landscape of modern finance. With a track record of advising on multi-billion dollar transactions, she bridges the gap between traditional capital raising and cutting-edge FinTech solutions. Her expertise spans from guiding startups through crowdfunding campaigns to orchestrating complex M&A deals for public companies and venture capital funds. Currently serving on council at Smith Anderson, Benji has pioneered innovative funding approaches that blend traditional private placements and angel investments with emerging technologies like blockchain smart contracts and digital assets. Her unique toolbox of financial strategies has helped countless companies navigate both conventional and alternative paths to raising capital, making her one of the most versatile and forward-thinking legal advisors in the industry. Join us as we dive into Benji's insights on the future of capital raising and how companies can leverage both traditional and innovative funding mechanisms to fuel their growth. Linkedin: https://www.linkedin.com/in/benji-taylor-jones/ Website: https://www.smithlaw.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode 178 “Remain honest and authentic to what you’re doing" W/Michael Marquardt 57:30

לפני 25 weeks57:30

57:30

My guest is Michael Marquardt. Michael is currently the CEO of Epi One, leading a cutting-edge biotech startup that is on a mission to revolutionize early cancer detection and accurate diagnosis. With over 25 years of global experience in healthcare and technology sectors, he is passionate about ending cancer as we know it, for everyone, after losing several loved ones to the disease. His dedication to fighting cancer led to him being elected to the national board of the American Cancer Society in 2018. Social & Website LinkedIn: https://www.linkedin.com/in/marquardtglobal/ Website: https://epi-one.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode 177 “Customer Care is all About Serotonin" W/Seymour Segnit 1:02:29

לפני 25 weeks1:02:29

1:02:29

Here's the replay of our first-ever live broadcast of Test. Optimize. Scale.! For episode 177, we’re excited to welcome Seymour Segnit, founder and CEO of MAGFAST, a company that has raised over $9.2 million on Netcapital. With extensive experience at firms like Ogilvy & Mather and Saatchi & Saatchi and as a co-founder of a Silicon Valley startup, Seymour combines his expertise in customer experience and product innovation to drive MAGFAST’s success. Don’t miss this live session as Seymour shares his journey, insights on building customer loyalty, and the remarkable growth behind MAGFAST’s funding achievements. Social and Website: Website: https://www.magfast.com/ Linkedin: https://www.linkedin.com/in/seymoursegnit/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #176: "The crowd cares about the excitement and trusting you" W/Sean Levine 57:30

לפני 28 weeks57:30

57:30

My guest is Sean Levine! Sean is a Managing Director at Entoro Capital and head of the firm's crowdfunding practice. He is an investment banker, attorney, securities analyst, entrepreneur, and consultant with a focus on regulated investment crowdfunding placements, financial publishing, and other retail investor distribution solutions. He has experience managing Regulation A exempt securities offerings, some of which have exceeded $70 million in capital raised, while facilitating investment in millions of dollars more through a number of Regulation CF offerings. Levine holds the Series 7, 63, 24, 86, and 87 securities licenses, and analyzes problems from a range of perspectives, building on his diverse background in law, capital markets, equity and commodity analysis, and financial media/investor outreach. Social and Website: Website: https://www.entoro.com/ Linkedin: https://www.linkedin.com/in/seanlevine/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode 175 "The best person to pitch your story should be you." W/Marcus Laun 50:00

לפני 28 weeks50:00

50:00

My guest is Marcus Laun! With over 15 years in finance, Marcus has experience working in public and private equities as well as venture capital. He is known in the finance community as a straight shooter, trustworthy and a visionary leader. Previous work includes serving as Vice President at both Chardan Capital Markets and Brean Murray & Co, Inc. He was also Managing Director at Knight Capital Markets (the largest equity Market Maker in North America), and CEO of Hype in their North American headquarters. In addition, Marcus has advised and consulted for many public and private companies. With this knowledge gained, he created Growth Circle as a solution to what he saw as a disconnect between investors and the face-to-face meetings necessary to really get a feel for a company and it’s trajectory. Marcus Laun earned a Master of Business Administration from Columbia Business School and a Bachelor of Science from Cornell University. Social and Website: Website: https://skyquarry.com/ Linkedin: https://www.linkedin.com/in/marcus-laun-361225/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. EP #174 “Building and Fostering Trust with Investors is Key" W/ Danielle Godfrey and Zuraiz Chaudhary 55:26

לפני 28 weeks55:26

55:26

My guests are Danielle Godfrey and Zuraiz Chaudhary from SetApart Financial Services! Danielle and Zuraiz are the leading providers of audit, review, tax, and accounting services to startups engaged in crowdfunding Regulation CF and Regulation A fundraising in United States. Social and Website: Website: https://www.setapartfs.com/ Linkedin: https://www.linkedin.com/in/zuraiz-chaudhary-22a2b9121/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. EP #173 “Have an Open Mind and Leave Your Ego at the Door" W/ Peter Cimoroni 41:12

לפני 28 weeks41:12

41:12

My guest is Peter Cimoroni! Peter is a serial entrepreneur that has also assisted dozens of local and national companies in strategic growth, brand development, and acquisition negotiations. Peter founded and heads two companies, one a marketing firm specializing in new product development and charity fundraising, the other offering customers a single contact point for business solutions requiring professional services. As host of the Blood Time and Undeniable Podcasts, Peter has delivered over 140 episodes and counting of engaging and meaningful interviews with his guests. Episodes have reached nearly 2,100 impressions per episode and has amassed a social media following of over 21k. Social and Website: Linkedin: https://www.linkedin.com/in/cpetercimoroni/ Website: https://www.palladiumedge.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. EP #172 "Scale Your Success by Doing One Thing Extremely Well" W/ Chirag Sagar 53:24

לפני 33 weeks53:24

53:24

My guest is Chirag Sagar! Charig co-founded Mission Matters Media, a multi-faceted media company serving enterprises, entrepreneurs, and experts. The company has published 300+ authors, launched 200+ podcasts, and serves 650+ clients. Sagar also co-founded Digital Luxury Agency, working with 3000+ companies including Virgin and Bank of America. Previously, he was COO of Destination Luxury and scaled a non-profit called Moneythink. Sagar has published 3 books, served on 10+ advisory boards, and been recognized by President Obama and major publications like Forbes and The Wall Street Journal. Social and Website: Linkedin: https://www.linkedin.com/in/chiragsagar/ Website: https://missionmatters.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #171 “Sometimes you need to be flexible to reach your end goal." W/ Andrew Dix 52:39

לפני 34 weeks52:39

52:39

My guest is Andrew Dix! Andrew is the CEO and Co-Founder of the Crowded Media Group, publisher of Crowdfund Insider, the leading news and information site for the global Fintech industry. Crowdfund Insider was recognized by Onalytica as a Digital Transformation Top 100 Influencer under the publication category for 2018 Crowdfund Insider was founded in 2012, soon after the signing of the JOBS Act by President Obama. The digital publication has been a leading voice, and independent advocate, for the disruptive innovation of Fintech and access to capital for small and emerging companies. Articles published in Crowdfund Insider have been referenced in speeches and documents by public officials around the world. The site has generated a consistent audience on Capitol Hill and other federal agencies. In 2015 Crowdfund Insider partnered with the Centre for Alternative Finance of Cambridge Judge Business School as the exclusive media partner for the European Alternative Finance Benchmarking Report. Andrew is a regular participant in the bipartisan Securities Regulation Working Group organized by the Heritage Foundation. Andrew speaks regularly at alternative finance events around the world. Social and Website: Linkedin: https://www.linkedin.com/in/andrew-dix-a00a409/ Website: www.crowdfundinsider.com www.fintechinsider.co www.disclosurequest.com www.crowdedmediagroup.com www.digitalassetsinsider.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #170 “You got to get to the crowd. The crowd isn’t coming to you." W/ Esmond Goei 53:59

לפני 35 weeks53:59

53:59

My guest is Esmond Goei! Esmond is a serial entrepreneur with over three decades of experience in launching, leading, and transforming companies in various industries. He has an MBA from Western University, a BASc in Electrical Engineering from Queen's University, and a Culinary Arts degree from the Art Institute of Colorado. He combines his diverse skills and knowledge to create value for customers, shareholders, and society. As the Chairman, CEO & Founder of Power Hero Corp., he oversees the vision and strategy of the company, which provides innovative and convenient charging solutions for electric vehicles, mobile devices, and other applications. He is also the chief inventor of the company's products, which leverage his expertise in solar energy and his patented technologies. He is passionate about solving real-world problems with sustainable and accessible solutions. He has led Power Hero Corp. since 2017 and has grown it into the leading innovator of personal EV charging solutions for apartment residents. Social and Website: Linkedin: https://www.linkedin.com/in/esmondgoei-powerhero/ Website: http://www.powerhero.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #169 “Craft your message for audience understanding" W/ Woodie Neiss 56:16

לפני 36 weeks56:16

56:16

My guest is Woodie Neiss! Woodie co-authored the "Crowdfunding Exemption Framework," which became the basis for Title III of the U.S. JOBS Act. He co-founded Crowdfund Capital Advisors, GUARDD, and is a General Partner at D3VC. Neiss has consulted for governments and organizations worldwide on crowdfunding. He co-authored several influential reports and books on the subject, including "Crowdfunding's Potential for the Developing World." Neiss is the chief architect of the CCLEAR Regulation Crowdfunding Database and has received numerous awards for his work in crowdfunding. Previously, he co-founded FLAVORx, Inc., winning multiple entrepreneurship awards. Social and Website: Linkedin: https://www.linkedin.com/in/sherwoodneiss/ Website: https://d3vc.ai/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #168 “You need fresh creative to reenergize the campaign."w/Kevin Lee 36:05

לפני 37 weeks36:05

36:05

My guest is Kevin Lee! Kevin is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm. Since 1996, Didit has been helping clients win, across industries, from the Fortune 500 to startups. While Didit started in SEO and PPC search, over the last 5 years Didit has made 11 acquisitions to transform itself into a full service marketing firm while retaining technology at the core. Kevin continues to invent new technology platforms for Didit and new marketing ideas for clients. Kevin also co-founded We-Care.com which has generated $8+ million generated for nonprofits. Kevin Lee, is a true Digital Marketing pioneer and gives back to the industry regularly via 4 books, 500+ speaking engagements, and 780+ published columns as well as being a founding SEMPO Board Member. Kevin received his MBA from Yale University in 1992 and lives in Manhattan with his wife (a New York Psychologist) and kids. Social and Website: Linkedin: https://www.linkedin.com/in/variousventures/ Website: https://didit.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #167 “Invest in your storytelling" W/ Seth Farbman 39:56

לפני 38 weeks39:56

39:56

My guest is Seth Farbman! Seth is a serial entrepreneur with over 20 years of experience in servicing private and public companies across various sectors and industries. He has co-founded and sold three companies in the fields of SEC filings, IPOs, Nasdaq and NYSE listings, corporate services, and background checks, generating significant value for his clients and partners. He is currently the founder of Share Media, a LinkedIn branding agency that helps public and private CEOs leverage the power of LinkedIn to grow their network, influence, and exposure. He is also the chairman and president of VStock Transfer, a stock transfer agent that provides best-in-class service and cost savings for pre-IPO, Nasdaq, and NYSE MKT listed issuers. He has a deep knowledge of securities regulation and capital markets, having worked as a securities attorney before starting his entrepreneurial journey. He is also a private investor at The Pitch and Surround Ventures. He is passionate about supporting startups, marketing, and LinkedIn, and enjoys sharing his insights and expertise with others. Social and Website: Linkedin: https://www.linkedin.com/in/sethfarbman/ Website: https://www.vstocktransfer.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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