Test. Optimize. Scale. Episode #190 “The act of trying something new is the key to success" W/Andrew Geisel

Test. Optimize. Scale.

My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia’s premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-backed business.

His background in architecture, construction, and commercial real estate gives him a unique edge in developing standout café spaces that seamlessly blend design, functionality, and brand identity. As Citizens expands across the U.S., Andrew’s strategic vision and hands-on leadership are driving its growth into a category-defining brand.

Socials and website

Linkedin: https://www.linkedin.com/in/andrew-geisel-59793117b/

Website: https://www.citizens.coffee/

Check out the Citizens Coffee raise page: https://www.startengine.com/offering/citizens-coffee

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