#54: The Boutique Approach to Taking on the Big Box Stores

That Will Never Work

תוכן מסופק על ידי Marc Randolph. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Marc Randolph או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

2+ y ago 31:40

MP3•בית הפרקים

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 25, 2022 07:21 (2y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Stephanie’s cracked the hardest part – her Austin, TX, designer boutiques have seen record growth this past year despite the pandemic. She knows for a fact she’s taking sales away from the big hitters like Nordstroms, Revolve and Amazon - her customers just prefer the personal touch she brings to the sales experience.

But now that she’s setting her sights on expanding into other cities she’s got a hurdle to overcome – if the reason her clients love Estilo is because the experience feels so unique, is that something that’s even scalable?

Listen in on this lively discussion as Marc workshops fascinating strategies for how to scale uniqueness.

Want to take a deeper dive? The paperback edition of international best-seller That Will Never is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182

Want to be a guest on That Will Never Work? Head to marcrandolph.com/guest to apply. While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/

Feeling social? Marc would love to hear from you:

Tw: @mbrandolph

IG: @ThatWillNeverWork

LinkedIn: Marcrandolph

73 פרקים