#125 Design for museums to airports with Annabel from SEGD

The AC Method

In this interview, Aaron sits down with Annabel from SEGD to explore how design goes far beyond what we see—it shapes how we feel, move, and remember experiences. From the World War II Museum to Olympic exhibits and even the way airports are designed, Annabel shares how thoughtful design and signage transform ordinary spaces into immersive journeys.
Together, they dive into the role of colors, themes, and branding in everything from children’s hospitals to landmark gateway signs, proving that design isn’t just decoration—it’s a powerful tool to guide, calm, and inspire.

🔥 Topics Covered:
- How museum and Olympic design creates immersive experiences
- Why airports are becoming experiences, not just buildings
- The hidden impact of color, signage, and branding
- Stories from hospitals and landmark projects
- Why thoughtful design is always worth the investment
📣 Design changes everything—discover how environments shape the way we live, move, and connect.

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