))
CPG Brands Up Spend Despite Data Gaps & Amazon’s Google Ads Exit
Manage episode 497391108 series 3678306
תוכן מסופק על ידי AdCoach. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי AdCoach או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, we explore the latest developments shaping the AdTech landscape, including significant shifts in advertising strategies and emerging trends.
Headlines covered in this episode:
- CPG marketers boost retail and social ad spend; data gaps hinder growth from emarketer.com with insights on increased budgets and AI targeting challenges.
- Video game adtech company Overwolf doubles in-game ad sales from ca.finance.yahoo.com showcasing the rising value of in-game advertising.
- Amazon pulls ad budgets from Google amid concerns over AI search tools from AdExchanger, creating opportunities for indie ad tech startups.
- Latest IAS findings unveil widespread 'Mirage' ad fraud scheme from marketech-apac.com emphasizing the need for transparency in digital campaigns.
- Acast enters partnership with Magnite to expand programmatic podcast advertising from mediajobsreport.com, enhancing capabilities in the podcasting space.
- Quigley-Simpson's Carl Fremont discusses retail media growth and the importance of trust from beet.tv.
- WPP Media and Criteo partner to spearhead CTV's evolution from emarketer.com, marking a significant advancement in CTV advertising.
- UEFA Women’s EURO 2025 drives surge in ad-funded streaming, showcasing the commercial power of women's sports.
For more information visit www.adcoach.app/podcast
17 פרקים
שתפו
