Excelate and DoubleVerify Transform GCC Ad Integrity with Innovative Partnership

The AdTech Daily Brief

In this episode, we explore the latest developments in the AdTech industry, highlighting key partnerships and market trends that are shaping the future of digital advertising.

Headlines covered in this episode:

• Excelate and DoubleVerify are redefining programmatic ad integrity in the GCC region according to an article on Memob, focusing on brand safety and compliance at scale.
• Pizza Hut Israel has partnered with Pairzon to launch a next-gen retail media solution as reported by PR Newswire, aiming to empower retailers with first-party data to improve their marketing results.
• DoorDash has made a strategic hire of Lee Brown to scale its ad revenue to $2.6 billion by 2027, as noted by AInvest, indicating a strong commitment to expanding its advertising ecosystem.
• AI is reshaping media strategy, particularly in women's sports, with insights from Beet.tv emphasizing the need for talent-centered strategies.
• Telcos are stepping up to combat digital ad fraud, as discussed in Novatiq's article, presenting an opportunity to protect ad spend and diversify revenue streams.
• Lastly, the Healthline privacy settlement is setting new standards for data usage in ad tech, as reported by Law360, with implications for how companies handle user data amidst rising privacy concerns.

For more information visit www.adcoach.app/podcast