Tracking Debate and Shifting Affiliate Paradigms

The Affiliate Marketing Podcast

In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. Richard also shares his insights on emerging trends and shifts in affiliate marketing, emphasising the need for diversification and simplicity in affiliate strategies. The episode provides valuable insights for both newcomers and experienced professionals in the affiliate marketing space.
Listen to find out more about:

• Richard's Experience in the Affiliate Industry
• Challenges and Opportunities in iGaming
• Emerging Trends and Shifts in Affiliate Marketing

Key segments of this podcast and where you can tune in to go direct:
[10:47] Transition from corporate network to publisher
[16:53] Differences between iGaming and eCommerce execution of objectives
[28:43] Consolidation in iGaming

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