#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers?

Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision.

Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution.

To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data.
About Kaz Ohta and Karen Wood
Kaz Ohta is CEO & Co-Founder of Treasure Data.
Karen Wood is Chief Marketing Officer at Treasure Data.
Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/
https://www.linkedin.com/in/thekarenwood/
Resources
Treasure Data: https://www.treasuredata.com
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