#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth?

Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways.

Today, we're going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It's a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I'd like to welcome, Renaud Delaquis, Head of Product Marketing at Coastline Academy.
About Renaud Delaquis
Renaud Delaquis is the Head of Product Marketing at Coastline Academy, the nation’s largest driving school. With a strong background in e-commerce, digital marketing, product scaling, and SEO, Renaud leads the company’s marketing and growth strategies. Specializing in developing and executing marketing plans across a variety of paid and organic channels, Renaud has helped Coastline achieve rapid growth in a slow-moving industry. His experience creating grassroots marketing campaigns at scale in a business spanning over 500+ cities gives him unique insight into both local and national marketing.
Renaud Delaquis on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/
Resources
Coastline Academy: https://coastlineacademy.com/
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