EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

The Alignment Podcast

This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.

In our conversation we discuss:

• What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way

• How the evolution of sales tech has changed the buyer-seller relationship

• Why telling sales reps to just increase their activity level alone won’t lead to improved sales results

• How sales leaders can interact differently with Marketing to get what they need to hit their numbers

Additional Resources:

“Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” (Max’s book)

Sales Hacker

Max’s Personal Website

Engage with Max on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify