4. How To Build A Signature Brand w/ Carrie & Nicole of Junebug Weddings

The ARC Creative Podcast: Educating + Inspiring Creatives to Excel as Artists, Entrepreneurs & Humans.

For most of us as freelancers or small studios, we often get so caught up chasing clients that we forget to put any time into building up our businesses. As today's guests, Carrie and Nicole of Junebug Weddings share, however, creating a strong, unique and recognizable brand is something we all can - and should - be striving towards.

Carrie Schwab and Nicole Seligman are the co-editors of Junebug Weddings, the essential guide to planning a stylish wedding, offering utility tips, wedding inspiration, and vendor relations.

Junebug weddings goal is to help couples plan the wedding they have always been dreaming about. Once their business began to thrive, Carrie and Nicole, realized they needed to be more selective in the bigger picture of their brand to raise their quality standards.

By putting the best of the best out there for the wedding world, Junebug weddings has gained a large following on social media and has set themselves up as a beacon of wedding photography. Listen in on their tips for how to understand a company’s vibe, how to get your portfolio to a higher quality and how to master the art of social media marketing.

What do you do to build up a brand around your work? What characterizes your brand? Let us know in the comments on the episode page!

IN THIS EPISODE:

• A day to day look at the operations behind Junebug Weddings
• How to create your own unique brand
• How to up the quality of your portfolio
• Mastering social media marketing
• How you can increase the value of your photography business

QUOTES:

“One of the most fulfilling parts of our jobs is getting to work with such talented people all around the world, planners in Italy and photographers in Vancouver, and being able to connect those people with the readers that are coming to our site.” (8:24)

“There are no rules anymore when it comes to weddings, it can be exactly what you want it to be, and that gets me so jazzed to come to work every single day.” (10:33)

“We want people to take away from this talk is to use your content to your advantage. Market your business with your content, figure out how to get your content funnel or your marketing funnel in place, to have a long-lasting impact on your business that lasts longer than an Instagram post.” (23:44)

“We are storytellers too. And when we receive a wedding and we can't tell what order it happens it’s really hard for us to imagine our own feature because we can see the story being told.” (38:40)

LINKS:

Take your craft to the next level at The Experience in Vancouver this October

Junebug Weddings

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Check out the full show notes page here

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