Ram REVs Up EV Trucks, Tesla APR Incentives, Home Depot Overcharging Lawsuit

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

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Happy hump day! Today, we’re covering how Ram is set to enter the EV truck fray, how Tesla is prepping to move inventory with a new round of incentives and how Home Depot allegedly changed prices on consumers between the aisle and the register.

Announcement

• Upcoming ASOTU Edge Webinar on Wed September 25 at 2PM - Don’t Miss The Signals! How Unresolved Complaints Turn Into Compliance Nightmares with the Association of Finance and Insurance Professionals and DealerResolve
• Vincue Unleashed Sept 23-25 - ATAE Comms Nov

Show Notes with links:

• Ram is preparing to make a strong entrance into the electric vehicle (EV) market. With the 1500 REV set to arrive in 2025, followed by the range-extended 1500 Ramcharger, Ram aims to blend innovation with practicality.
  • The 1500 REV, Ram's first fully electric pickup, offers a standard 168 kWh battery with up to 350 miles of range and an optional 229 kWh battery pack targeting 500 miles.
  • The 1500 Ramcharger, set for 2025, is an electrified model with a range-extending 3.6L V-6 engine and a generator. The vehicle promises 663 horsepower and over 615 lb-ft of torque, with a towing capacity of 14,000 lbs.
  • Ram is looking ahead to the future of heavy-duty pickups, with next-gen 2500 and 3500 models expected around 2030.
  • Bob Broderdorf, former Ram global operations officer, now Jeep North America head, said, "Everybody can throw down a big range, etc. OK, do it while towing with payload. That is what we're trying to drive home.”

• Known for its end-of-quarter discounts, Tesla has rolled out significant financing incentives to ramp up sales and clear inventory with new offers across its lineup.
  • Tesla is offering 0% down payment and a low 2.49% APR on Model 3 and Model Y, with rates dropping to 1.99% with a small down payment.
  • The promotion runs until September 30, coinciding with the end-of-quarter sales push.
  • Tesla has also reintroduced a referral program offering a $1,000 discount on new vehicles.
  • Every Tesla model has some sort of incentive attached to it, except the Cybertruck
  • Analysts expect these promotions to boost U.S. sales, though demand in China and Europe remains sluggish.

• Home Depot is settling a lawsuit for almost $2 million after being accused of overcharging customers due to "scanner violations" in California, where ​​advertised shelf prices were not the same when scanned at the register.
  • The retailer denies wrongdoing but negotiated a settlement of $1.7 million in fines and $277,251 in restitutions.
  • Home Depot must implement a price accuracy program to ensure shelf prices match those at the register, with a ban on increasing prices during weekends. They will also provide employee training and more internal audits.
  • District Attorney George Gascón stated: “When companies engage in deceptive practices, they not only cheat consumers bu

Hosts: Paul J Daly and Kyle Mountsier
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