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Ep 125: It's Not Alright, Alright, Alright: The Intersection of Good Marketing and Bad Customer Service
Manage episode 371059558 series 3004659
תוכן מסופק על ידי Joanne Bolt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Joanne Bolt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Let’s talk about when the intersection of great sales and marketing meets up with customer experience!
In this episode, I share one of my own personal experiences of how I purchased a luxury car based on a company’s juicy marketing strategies and how they were able to really tap into evoking my consumer emotions.
Where the story turns though, is when I set off to drive that car off the lot…
Marketing can only get a business so far. Once a client signs up for your services or purchases your product, it’s your duty to also make sure that the service you provide after is matching or exceeding their initial expectations.
The experience I share here ended up not only turning me off to the product, but to the brand, as a whole, as well.
So, listen in to see how mis-matched marketing strategies and customer service practices can only lead to low client retention.
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