Ep 168: 10 Ways To Guarantee Your Podcast Fails in 2024

The B-Word with Joanne Bolt

2024 has started off on a bang! On today's episode. I'm spilling the tea on the 10 surefire ways your podcast is headed for failure in 2024 if you don't make some crucial changes.

🎙️ Rule #1: Don't skip market research! Just like cleaning your closet, understanding your Ideal Client Avatar (ICA) is essential. Market conditions change daily, and your ideal listener's struggles evolve. It's time to dig deep and get up close and personal with your audience.

💡 Rule #2 (00:07:10): Update those social media marketing tactics. Audiograms on Instagram reels? Sorry, darling, they're out. I'll spill the beans on what's trending and how to capture your audience's attention in 2024.

🎤 Rule #3 (00:08:45): Have a specific goal in mind when recording. Don't pick up the mic and start babbling aimlessly. Your podcast should tie into your business with a strong call to action. Know your niche, speak directly to your audience, and have a strategic plan.

📊 Rule #4 (00:10:19): Don't obsess over download numbers. Instead, focus on crucial analytics like listener retention. Understand how far into the episode your audience is staying. It's not about downloads; it's about engagement.

🎯 Rule #5 (00:12:57): Think big, not small. Set measurable goals that excite you. Whether it's consistency or a specific episode count, make sure your goals are achievable and align with your business strategy.

💻 Rule #6 (00:13:52): Keep your podcasting process simple. Podcasting is hard but simple. Avoid overcomplicating the process with extensive checklists. Create, outline, record, and schedule—keep it straightforward.

👭 Rule #7 (00:15:03): Don't go into this alone. Get yourself a business or podcasting bestie. Accountability partners are essential to keep you on track and motivated. Consider joining a community like Podcast Her Network for support.

📈 Rule #8 (00:17:23): Don't ignore your analytics. Dive deep into your podcast's analytics to understand your audience better. Where are they coming from, and who is your ideal listener? Let the data guide your decisions.

🌟 Rule #9 (00:18:52): Reviews are so last year. In 2024, Apple cares more about new subscribers than reviews. Focus on getting more people to listen and subscribe—word on the street is, it's the key to climbing the charts.

🚀 Rule #10 (00:22:00): Don't be everywhere. Instead of spraying your content on every platform, master one or two. Tailor your content to the platform and engage deeply with your audience. Quality over quantity, always.

Ready to level up your podcast game in 2024? Tune in, take notes, and let's make your podcast a roaring success! 🚀🎧

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