The Power of Emotion in B2B Marketing with Ian Baer, Founder of Sooth

The B2B BRAND180 Podcast with Linda Fanaras

In this episode of B2B Brand180, Linda welcomes Ian Baer, founder of Sooth, to explore the impact of emotional engagement in B2B marketing.
Ian brings a wealth of experience from his leadership roles across various major brands and discusses how tapping into emotional drivers can significantly enhance brand strategies. The discussion also explores the shifting landscape of the B2B sales journey, emphasizing its departure from traditional linear models to more complex, customer-centric approaches. Tune in to learn more about the interconnectedness of branding, marketing, and sales in the B2B sector.
More about Ian Baer: https://www.linkedin.com/in/ianbaer and Sooth https://www.soothbetold.com/
You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
and visit Millennium Agency at https://www.linkedin.com/company/millagency/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/