The Art of Product Marketing

The Best Careers You Never Knew Existed

Find out why product marketers are essential to organizations — big and small.

On this episode of The Best Careers You Never Knew Existed, discover why companies are searching for talent to craft compelling product marketing messages — and keep customers coming back. You’ll learn why product marketers are crucial when it comes to championing the customer’s voice, conducting market research and storytelling. Award-winning marketer, Vicki Laszlo, joins the conversation to share advice from her experience working with world-class brands including Starbucks and Twitter.

Credits:

• Executive Producer and Host: Lora Bucsis
• Co-Host: Zac Novak
• Producer and Creative Director: Terran Anthony Allen
• Technical Producer: Jenna Smith
• Senior Marketing Strategist: James Boon
• Podcast Consultant: Roger Kingkade
• Voice Over: Beesley

Funding Partners:
The Province of Alberta is working in partnership with the Government of Canada to provide employment support programs and services.
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