Episode 70: HubSpot, The Hustle & MarTech

The Black Line Between Sales & Marketing

We thought the big news this week was going to be that we finished our all hands meetings, but then the news came through - HubSpot acquired The Hustle. We’re discussing why this is a brilliant move for HubSpot and answering a question about too much MarTech on this episode of The Black Line Podcast.

Each episode is broken up into three sections: Big News, The Question of the Episode, and Takeaways.
Big News: HubSpot acquired The Hustle. Why?
Question of the Episode: With there being a lot of technology in MarTech, is it better to have a large tech stack or a small tech stack? And how do you determine which pieces of technology are right for your business?
Takeaways:

• Mike - When we talk about tech stack it’s interesting and people talk about the job to be done and we should hire tech for the job to be done. BUT we can also turn it around to think, what are we firing?
• Doug - HubSpot is a smart company and is good with content. They understand the value of engagement and being relevant. Learn from that. Put in the effort to generate insightful content.

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And if you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/hubspot-hustle-martech and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.