Artwork

תוכן מסופק על ידי Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !

Ep 35: Communicating Engineers, Chris Moore, Price & Myers

47:02
 
שתפו
 

Manage episode 331880106 series 2941560
תוכן מסופק על ידי Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of.

In this episode, we look

  • The importance of brand, tone of voice and writing
  • How to help a firm with over 40 years of history be cool and brave
  • And the challenge that engineers face when it comes to communications and communicating in general

Timestamps

00:05: Introduction

01:46: Chris's background

06:50: Starting at Price & Myers

07:25: Lack of face-to-face during lockdown

09:17: The Price & Myers website and how it is portrayed

13:47: Engineers vs architects when it comes to communication

16:26: Price & Myers' approach to marketing

19:09: The PANDA tool

24:59: Becoming more inclusive and diverse

31:04: Encouraging children into engineering

34:43: Remote studio setup

39:22: Advice for those in the business, including business leaders

46:29: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews

Resources

The Abbas Marketing website

Price and Myers Website

PANDA

Build UP

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

  continue reading

88 פרקים

Artwork
iconשתפו
 
Manage episode 331880106 series 2941560
תוכן מסופק על ידי Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of.

In this episode, we look

  • The importance of brand, tone of voice and writing
  • How to help a firm with over 40 years of history be cool and brave
  • And the challenge that engineers face when it comes to communications and communicating in general

Timestamps

00:05: Introduction

01:46: Chris's background

06:50: Starting at Price & Myers

07:25: Lack of face-to-face during lockdown

09:17: The Price & Myers website and how it is portrayed

13:47: Engineers vs architects when it comes to communication

16:26: Price & Myers' approach to marketing

19:09: The PANDA tool

24:59: Becoming more inclusive and diverse

31:04: Encouraging children into engineering

34:43: Remote studio setup

39:22: Advice for those in the business, including business leaders

46:29: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews

Resources

The Abbas Marketing website

Price and Myers Website

PANDA

Build UP

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

  continue reading

88 פרקים

כל הפרקים

×
 
Loading …

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.

 

מדריך עזר מהיר

האזן לתוכנית הזו בזמן שאתה חוקר
הפעלה