EP-5 Sanjog Gupta

The Business Called Cricket

Have you ever wondered what it takes for live cricket to come to your drawing room on your television sets? On the next episode of The Business Called Cricket, Sanjog Gupta, The Head of Sports, Star India breaks down all the complication functions and gives us insight into a fascinating world of Cricket Broadcasting

Ravi Ashwin’s 400 Test wickets or Axar Patel’s 27 wickets in the series have been stories that fans have feasted on during the recently concluded India vs England series. Broadcasters amplify stories like these and connect with the fans, a new dimension to Cricket Broadcasting. In the next episode of the Business Called Cricket, Sanjog Gupta, The Head of Sports at Star India tells us how his job is to provide context to content (the cricket matches) to make viewership grow with each series.

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