624: Building Your Brand on a Budget

The Business of Boutique Fitness

Your brand is your essence. Your differentiator. Your image.

More than your name, logo or colors, your brand defines your studio and compels an emotional connection.

So whether you’re opening a studio or need a refresh, be intentional about crafting your brand. Coach Elle (who also happens to be a designer!) guides you through the practical process in Episode 624, Building Your Brand on a Budget.

Top takeaways:

• Do your homework: research brands and brainstorm keywords for your target market

• Color your world: know the 101 on color psychology and physiology

• Enjoy free play: capitalize on Pinterest, Canva, Coolers and stock images

• Go pro: hire a designer and share specific directions and details for best results

• Define the rules: outline colors, fonts, tone of voice and more in a brand guidelines kit

Abandon any apprehension and unleash your creativity as you literally transform your vision into reality! Jumpstart your branding journey in Episode 624.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

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