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1 Advancing Cardiology and Heart Surgery Through a History of Collaboration 20:13
How YouTube Became #1 on the TV and Why It Matters to You
Manage episode 434444133 series 3257207
Shockingly, YouTube is now the #1 streaming service on televisions – bigger than Netflix – and bigger than broadcast TV. For 17 straight months YouTube has been the winner, with ad sales growing at double digit rates and exceeding $50B/year. This podcast tells the phenomenal story of how Google kept tinkering with the platform until it figured out how to profitably monetize those users.
An even better story in this podcast is about the real winners who are the YouTube content creators, many of whom make more than $1M/year. Even though YouTube doesn’t spend anything on content creation (compared to Netflix’ $17B/yr) it has paid out over $70B to content creators from ad sales over the last 3 years. And this has implications not only for what you watch, but for you to participate in this “gold rush” where some at the top have net worths approaching a billion dollars. We explain how diligence, using all social media channels to become an influencer, and making lots of content is now part of the new media marketplace – completely unlike 30 year ago – with a lot of new opportunities being created every week.
Thinking Points:
- Have you ever considered being a content creator on YouTube?
- As markets shift, do you think about whole new business models?
- Do you think about how you can use trends and new technologies to go into new businesses where there is more opportunity than competition?
- Do you have a passion that you always wanted to turn into money?
209 פרקים
Manage episode 434444133 series 3257207
Shockingly, YouTube is now the #1 streaming service on televisions – bigger than Netflix – and bigger than broadcast TV. For 17 straight months YouTube has been the winner, with ad sales growing at double digit rates and exceeding $50B/year. This podcast tells the phenomenal story of how Google kept tinkering with the platform until it figured out how to profitably monetize those users.
An even better story in this podcast is about the real winners who are the YouTube content creators, many of whom make more than $1M/year. Even though YouTube doesn’t spend anything on content creation (compared to Netflix’ $17B/yr) it has paid out over $70B to content creators from ad sales over the last 3 years. And this has implications not only for what you watch, but for you to participate in this “gold rush” where some at the top have net worths approaching a billion dollars. We explain how diligence, using all social media channels to become an influencer, and making lots of content is now part of the new media marketplace – completely unlike 30 year ago – with a lot of new opportunities being created every week.
Thinking Points:
- Have you ever considered being a content creator on YouTube?
- As markets shift, do you think about whole new business models?
- Do you think about how you can use trends and new technologies to go into new businesses where there is more opportunity than competition?
- Do you have a passion that you always wanted to turn into money?
209 פרקים
כל הפרקים
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1 How the New CEO is Screwing up Starbucks, and the Lessons from DeepSeek Release 36:06
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1 To Grow Like Netflix Find New Markets 29:02
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1 Transforming Technical Staffing - Molly Gravatt - CEO and Founder 34:52
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1 In 2025 Managing for Change – Separate Risk from Uncertainty 30:37
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1 Post Election Scenario Planning – Needed Now More Than Ever! 33:31
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1 What Nvidia Replacing Intel on the DJIA Means for YOU 34:18
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1 Return to Office Mandates Are a Bad Idea 31:30
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1 It’s All About Growth – Starbucks, Tesla and Pharmacy Retailers 34:35
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1 Use Trends to Make Better Business Decisions 34:10
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1 You’ll Succeed or Fail Based on Knowing Your Value Proposition 31:31
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1 Recognizing Trends and Innovatively Exploiting Them 32:32
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