Chaka Sobhani, Iain Tait and Jonathan Kneebone at Campaign Year Ahead Breakfast Briefing

The Campaign Podcast

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

לפני 9 ימים1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

לפני שנה 20:32

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At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025.

This bonus episode includes the final panel of the event, moderated by deputy creativity and culture editor Charlotte Rawlings, with Chaka Sobhani, president and global chief creative officer of DDB Worldwide, Iain Tait, co-founder of Food Arts & Technology and Jonathan Kneebone, co-founder and director of Glue Society.

The discussion ranged from AI’s impact on creative processes to the importance of fostering individual talent and the evolving role of experiential marketing.

Chaka Sobhani, Iain Tait and Jonathan Kneebone at Campaign Year Ahead Breakfast Briefing

The Campaign Podcast

24 subscribers

published לפני שנה

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MP3•בית הפרקים

At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025.

The discussion ranged from AI’s impact on creative processes to the importance of fostering individual talent and the evolving role of experiential marketing.

כל הפרקים

1
Do holding company solutions undermine agency brands? 32:15

לפני 4 ימים32:15

32:15

Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions. Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media business. Ongoing pitches include Natwest which is also looking for a single holding company to take on its media and creative business. Holding companies have been expanding their offerings across creative, media, tech and data to service client needs, but do these solutions really work? And what becomes of the individual agency brands when amalgamated into one solution? Campaign's journalists gather in the studio to discuss. This episode features editor-in-chief Gideon Spanier, creativity and culture editor Alessandra Scotto di Santolo and media editor Beau Jackson. It is hosted by tech editor Lucy Shelley. Further reading: Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’ Will more agencies move to a holding company solution for their biggest clients? Pfizer moves creative from IPG to Publicis after just 10 months WPP’s Mark Read on client demand for AI and fewer agency partners WPP triumphs over Publicis Groupe to win Centrica's integrated review British Gas turns up the heat with media, creative and below-the-line review British Gas appoints media and creative agencies WPP wins majority of $4 billion Coca-Cola business The $100m question for agencies Hosted on Acast. See acast.com/privacy for more information.…

1
What is Group M? 31:56

לפני 11 ימים31:56

31:56

One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so. Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including losing Sky , the closure of EssenceMediacom X and axing its global agency CEO roles , and what it is now. The team examines Group M's relationship with its agency brands, their identity, and what the future holds for the media group. This episode features media editor Beau Jackson, deputy media editor Shauna Lewis and editor Maisie McCabe. It is hosted by tech editor Lucy Shelley. Further reading: Henkel assigns €500m expanded European media account Unilever announces result of global media review with six rivals sharing duties Former Group M China executives to face Shanghai court over bribery allegations Group M upgrades UK advertising growth forecast from 4.4% to 7.7% in 2025 WPP wants NCA's Midas touch as it battles to revive fortunes How important are agency brands? Amazon splits global media between two networks after competitive review Group M builds new global growth and marketing team under Toby Jenner Hosted on Acast. See acast.com/privacy for more information.…

1
Is adland ignoring its climate impact? 46:29

לפני 18 ימים46:29

46:29

The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment? In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change and whether tech platforms really doing enough. Before we speak to Stephen, Campaign's journalists gather to discuss media's varying impact, what happens to agencies with fossil fuel clients, and AI's impact on the environment. Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis. Coming up in the Campaign calendar: Campaign Agency of the Year Global Awards deadline Further reading: Vodafone cuts media carbon footprint by a third ‘Reputational damage comes from hypocrisy’: why some agencies are pulling back from fossil fuel clients – and others are not Half of adland believes advertising has negative environmental impact No lights, cameras or action: how adland is adapting to production interruption Hosted on Acast. See acast.com/privacy for more information.…

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Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz 26:35

לפני 25 ימים26:35

26:35

In this bonus episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss the ads that aired throughout the 59th Super Bowl on 10 February. Rawlings and McCabe are joined by Lynsey Atkin, outgoing chief creative officer at McCann London; Noel Bunting, CCO at Publicis London; and David Kolbusz, CCO at Orchard. The trio of creatives discuss Buffalo sauce, Steve Rogers’ love for donkeys and whether the Super Bowl formula of celebrity cameos is truly effective. Listen to their opinions on Uber Eats , Squarespace, Stella Artois and more. Further reading: ‘Fast and Furious’ stars chill out in Häagen-Dazs’ Super Bowl spot Don’t study the Super Bowl ads, study the fandom Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports Channel 4 ad takes Super Bowl literally Are advertisers over-investing in the Super Bowl? Hosted on Acast. See acast.com/privacy for more information.…

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How should a new agency leader make their mark? With Conrad Persons, Grey London 31:01

לפני 25 ימים31:01

31:01

When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them. Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That’s how we do things round here' is one of the most abominable phrases in business." Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership. Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included Natalie Cummins, who left Publicis Media after 17 years to become CEO of EssenceMediacom, and Kate Rowlinson, who became Group M CEO. Xavier Rees left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign’s Top people move of the year , James Murphy, became group CEO of Ogilvy after selling NCA to WPP. So how does a new agency leader make their mark, and how much change is too much? Further reading: What advice would you give adland’s new crop of CEOs? EssenceMediacom UK CEO says media clients want answers, not theory T&Pm appointed Victoria Appleby as UK CEO Neverland promoted Josh Harris to CEO Saatchi & Saatchi hired Claire Hollands as CEO Paul Knight named CEO at PHD UK . Hosted on Acast. See acast.com/privacy for more information.…

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When will adland go back to five days in office? 33:28

לפני 5 weeks33:28

33:28

As we approach Covid's five year anniversary, much has changed about the world of work and where we do it. After WPP's chief executive Mark Read announced that the holding company will be mandating four days a week, adland has had plenty to say on the approach to hybrid working. A petition was started by WPP employees to revoke the order and has almost reached 20,000 signatures. (It is open for anyone to sign up). Three weeks since, the topic is still one of Campaign’s most read. In this episode Campaign's editorial team discusses what happens next and asks if and when adland will go back to a five day week. Hosted by tech editor Lucy Shelley, this episode features editor, Maisie McCabe, editor-in chief, Gideon Spanier and deputy creativity and culture editor, Charlotte Rawlings. They question whether there is a correlation between presence in the office and business success. Further reading: Revealed: Latest hybrid working policies across 'big six' agency groups What does adland make of WPP’s four office days per week mandate? Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come? WPP boss Mark Read hits back at employee vitriol over back-to-office mandate One in six agencies increased number of office days in 2023 Hosted on Acast. See acast.com/privacy for more information.…

1
Will Trump's re-election change how brand's behave in the UK? 30:16

לפני 5 weeks30:16

30:16

Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers. In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on social media platforms, the Campaign team reveals industry leaders' reactions to US politics' effects on adland. Further reading: Meta scraps fact-checking on Facebook and Instagram Outvertising announces it will no longer work with Meta Advertisers need not fear a heightened political climate The short-sightedness of caving to the culture war From inauguration to insight: how brands can bridge divides in a polarised world How can UK adland champion DE&I in the Donald Trump era? The Year Ahead 2025: Brands Hosted on Acast. See acast.com/privacy for more information.…

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What’s the answer to solving the regional divide in adland? 42:23

לפני 7 weeks42:23

42:23

"It's time to ditch the 'R' word," said Nik Wheatley last year in an article on Campaign that exposed the regional divide that exists in adland, and the danger of categorising everywhere outside of London as the 'regions'. It was revealed that £250m in billings has been lost from the North West to London in recent years, due to agencies relocations and advertisers bulling their business from northern agencies. In this episode, Wheatley dials in from his Manchester media agency Notorious Communications along with deputy media editor Beau Jackson and editor Maisie McCabe. The episode is hosted by tech editor Lucy Shelley. They discuss the regoinal divide, its impact beyond client wins and media investment and what role intermediaries play. They evaluate the edge that agencies outside of London have over shops in the capital, what is needed to level the playing field and if we will see a battle of the independents this year. Further reading: Popping the London bubble Manchester's media boom: 'Mancs genuinely believe they can change the world' London media should wake up to the power of the regions Why brands should look outside the London bubble Brexit: It's time to get out of your London bubble and understand the nation Hosted on Acast. See acast.com/privacy for more information.…

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Chaka Sobhani, Iain Tait and Jonathan Kneebone at Campaign Year Ahead Breakfast Briefing 20:32

לפני 7 weeks20:32

20:32

At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025. This bonus episode includes the final panel of the event, moderated by deputy creativity and culture editor Charlotte Rawlings, with Chaka Sobhani, president and global chief creative officer of DDB Worldwide, Iain Tait, co-founder of Food Arts & Technology and Jonathan Kneebone, co-founder and director of Glue Society. The discussion ranged from AI’s impact on creative processes to the importance of fostering individual talent and the evolving role of experiential marketing. Further reading: 'Tap into the desire for individuals to be more individual': Year Ahead's creativity panel on 2025 ideas Why 2025 could be the year brands move away from Meta EssenceMediacom UK CEO says media clients want answers, not theory Hosted on Acast. See acast.com/privacy for more information.…

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Will the Omnicom-IPG merger really happen? 39:14

לפני 8 weeks39:14

39:14

After dominating news headlines throughout December, and likely well into 2025, it is all still possible for the Omnicom-IPG merger to fall through, repeating history from 2013 when Omnicom failed to merge with Publicis Groupe. Campaign's editor-in-chief Gideon Spanier sat down in a global exclusive interview with John Wren, CEO of Omnicom, and Philippe Krakowsky, CEO of IPG , after they announced the all-stock deal on 9 December to create the world's biggest agency group . Since then, the share price of Omnicom declined 15% . In this episode, Spanier is joined by editor Maisie McCabe and media editor Beau Jackson to ask the $31bn question: will the merger really happen? Hosted by tech editor Lucy Shelley, the team discuss the regulatory obstacles the holdcos need to hurdle, a shrink in share prices, and the potential for divergent performance of Omnicom and IPG in 2025. Is the merger an attempt to "fight scale with scale", says Spanier, to compete with the power of tech companies. The team asks where it leaves R/GA and Huge after being held for sale last year and any signs that adland might see a repeat of the attempted Publicis merger. Further reading: The $31bn Omnicom-IPG deal has industrial logic but also many caveats Omnicom-IPG merger: how the holdcos stack up in the UK Interpublic sells digital experiences agency Huge 'The industry doesn’t need another behemoth’: Stagwell CEO on Omnicom-IPG Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity' Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell Everything we know so far about the Omnicom-IPG mega merger Coming up in the Campaign calendar: Media Week Live , 29 January Hosted on Acast. See acast.com/privacy for more information.…

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What are adland's new year's resolutions? 35:42

לפני 8 weeks35:42

35:42

How is adland going to change this year? To get listeners ready for the year ahead, Campaign's editorial team give a taste of adland's predictions for the next 12 months, including which resolutions to give up and which take on in 2025. Tech editor Lucy Shelley hosts the episode alongside editor Maisie McCabe, culture and creativity editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis. After revealing their personal resolutions for the year, the team asks adland to give up cheesy collaborations for 2025 as well as the dream of certainty. McCabe hopes that brands might reconsider where they put their media spend and questions if "be bolder" is a good enough resolution. Campaign will be releasing more Year Ahead content and agencies to watch over the coming weeks. Further reading: The Year Ahead 2025: Media owners Eight media agencies to watch in 2025 Snog, marry, avoid: what kind of year was 2024? Was 2024 the year of AI? Will media buyers be the first victims of AI? Barclaycard series was a credit to advertising Coming up in the Campaign calendar: Year Ahead Breakfast Briefing, 14 January Media Week Live, 29 January Hosted on Acast. See acast.com/privacy for more information.…

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Snog, marry, avoid: what kind of year was 2024? 48:25

לפני 9 weeks48:25

48:25

"A lukewarm snog" might be how one Campaign journalist describes 2024, but how would you? In the final episode of the year for The Campaign Podcast, the editorial team gathers one last time to recap the year and answer a very important, hard-hitting question: would you snog, marry or avoid 2024? From the Post Office scandal and dartsman Luke Littler, to the Jaguar rebrand and a year of elections, a lot has happened in the past 12 months both inside and outside adland's walls. Features editor Matt Barker tells us of his appreciation for (non- Saltburn ) Barry Keoghan in Adidas' "You can't beat original" by Homeground. Premium content editor Nicola Merrifield recounts the year's most controversial moments including the banning of a Calvin Klein ad featuring FKA Twigs . Deputy editor Gemma Charles gets ready to sell her soul to Cadbury's and AI while editor Maisie McCabe remembers the brilliance of Channel 4's "Considering what?" campaign for the Paris Paralympics. This episode was hosted by tech editor Lucy Shelley. Further reading: The Lists 2024: Top 20 film ads The Lists 2024: Top five advertisers The Lists 2024: Top 10 campaigns The Lists 2024: Top five people moves The Lists 2024: Top 10 brands The Lists 2024: Top 10 commercial chiefs The Lists 2024: Top 10 mishaps The Lists 2024: Top 20 creative leaders The Lists 2024: Top four digital innovations Hosted on Acast. See acast.com/privacy for more information.…

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Interview with David Droga: What is creativity in 2024? 53:08

לפני 12 weeks53:08

53:08

Maisie McCabe, editor of Campaign UK and David Droga, founder of Droga5 and chief executive of Accenture Song, sat together on stage at Ciclope last month to discuss creativity, the evolving landscape of advertising and how to build meaningful connections between brands and audiences in the digital age. "Creative to the bone," said Droga describing himself and how he feels holding a CEO role. He explained how the job of an advertising creative is to "do more" with the briefs they are given, creating transformative work. In the 50-minute chat they discuss why Droga took the "stupid job" as chief executive being a creative, how adland should let AI be a part of what we do and who inspires him today. Further reading: 'Creative people make the world worth living in': David Droga on advertising's future Expanding in-house production won't rescue ad agencies' drowning business models Droga5 appoints Mark Green as global CEO and adds The Monkeys to network David Droga on moving from being a creative in business to building a business on creativity Hosted on Acast. See acast.com/privacy for more information.…

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Was 2024 the year of AI? 37:14

לפני 13 weeks37:14

37:14

2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction? Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat. Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including Coca-Cola's Christmas ad made by AI , which was Campaign's Turkey of the Week . They compare it to Vodafone's AI Christmas ad and recount other controversial AI moments from the year including Publicis' AI BS Bot and Under Armour's AI ad with Anthony Joshua. The team discuss how AI has shaped the adland this year – Lewis reveals insights from her interview with Johnny Hornby, founder and chief executive at T&Pm , after it was fully acquired by WPP last month . He cited AI as a main driver for the sale. Further reading: Will the Coca-Cola ad deter brands from using AI in film? Will media buyers be the first victims of AI? Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder Is 2024 a vintage year for Christmas ads? Hosted on Acast. See acast.com/privacy for more information.…

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What is stopping ads from being accessible? 43:35

לפני 14 weeks43:35

43:35

During the Paris 2024 Paralympic Games, Channel 4 set themselves the target of subtitling all the ads during the channel's coverage , beginning at a current level of 25%. After a huge effort, the broadcaster managed to achieve 60% . In this episode, Channel 4's customer and commercial leader Amy Jenkins discusses how brands can do more to make ads accessible, the positive business impact this has and what, or who, is getting in the way. Campaign's tech editor Lucy Shelley hosts the episode with media editor Beau Jackson and editor-in-chief Gideon Spanier. Jackson brings insight from her contacts in the industry on the resistance within adland and if technology like AI can provide a solution. She discusses judging Channel 4's Diversity in Advertising Award and credits the organisations that are attempting to make positive change for accessible ads. Further reading: It’s time for adland to make alt text a first thought, not an afterthought Apple tugs at ‘heartstrings’ through latest spot promoting AirPods Pro 2 as hearing aids RNIB 'hijacks' LadBible platforms to highlight experiences of blind people Why agencies face tougher challenges to retain their All In Champion crowns Is inclusive marketing a key driver for effectiveness? The results are in… Beyond the screen: why real-world accessibility for disabled people still falls short Hosted on Acast. See acast.com/privacy for more information.…

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