Will Trump's re-election change how brand's behave in the UK?

The Campaign Podcast

Player FM - Internet Radio Done Right

24 subscribers

הוסף לפני nine שנים

תוכן מסופק על ידי Campaign Magazine. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Campaign Magazine או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Uncuffed

1
S4, E1 - Day One 7:38

לפני 5 weeks7:38

הפעל מאוחר יותר

רשימות

לייק

אהבתי

7:38

Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…

לפני שנה 30:16

MP3•בית הפרקים

Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.

In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on social media platforms, the Campaign team reveals industry leaders' reactions to US politics' effects on adland.

Will Trump's re-election change how brand's behave in the UK?

The Campaign Podcast

24 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.

כל הפרקים

The Campaign Podcast

1
Do holding company solutions undermine agency brands? 32:15

לפני 4 ימים32:15

32:15

Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions. Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media business. Ongoing pitches include Natwest which is also looking for a single holding company to take on its media and creative business. Holding companies have been expanding their offerings across creative, media, tech and data to service client needs, but do these solutions really work? And what becomes of the individual agency brands when amalgamated into one solution? Campaign's journalists gather in the studio to discuss. This episode features editor-in-chief Gideon Spanier, creativity and culture editor Alessandra Scotto di Santolo and media editor Beau Jackson. It is hosted by tech editor Lucy Shelley. Further reading: Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’ Will more agencies move to a holding company solution for their biggest clients? Pfizer moves creative from IPG to Publicis after just 10 months WPP’s Mark Read on client demand for AI and fewer agency partners WPP triumphs over Publicis Groupe to win Centrica's integrated review British Gas turns up the heat with media, creative and below-the-line review British Gas appoints media and creative agencies WPP wins majority of $4 billion Coca-Cola business The $100m question for agencies Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
What is Group M? 31:56

לפני 11 ימים31:56

31:56

One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so. Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including losing Sky , the closure of EssenceMediacom X and axing its global agency CEO roles , and what it is now. The team examines Group M's relationship with its agency brands, their identity, and what the future holds for the media group. This episode features media editor Beau Jackson, deputy media editor Shauna Lewis and editor Maisie McCabe. It is hosted by tech editor Lucy Shelley. Further reading: Henkel assigns €500m expanded European media account Unilever announces result of global media review with six rivals sharing duties Former Group M China executives to face Shanghai court over bribery allegations Group M upgrades UK advertising growth forecast from 4.4% to 7.7% in 2025 WPP wants NCA's Midas touch as it battles to revive fortunes How important are agency brands? Amazon splits global media between two networks after competitive review Group M builds new global growth and marketing team under Toby Jenner Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Is adland ignoring its climate impact? 46:29

לפני 18 ימים46:29

46:29

The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment? In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change and whether tech platforms really doing enough. Before we speak to Stephen, Campaign's journalists gather to discuss media's varying impact, what happens to agencies with fossil fuel clients, and AI's impact on the environment. Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis. Coming up in the Campaign calendar: Campaign Agency of the Year Global Awards deadline Further reading: Vodafone cuts media carbon footprint by a third ‘Reputational damage comes from hypocrisy’: why some agencies are pulling back from fossil fuel clients – and others are not Half of adland believes advertising has negative environmental impact No lights, cameras or action: how adland is adapting to production interruption Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz 26:35

לפני 25 ימים26:35

26:35

In this bonus episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss the ads that aired throughout the 59th Super Bowl on 10 February. Rawlings and McCabe are joined by Lynsey Atkin, outgoing chief creative officer at McCann London; Noel Bunting, CCO at Publicis London; and David Kolbusz, CCO at Orchard. The trio of creatives discuss Buffalo sauce, Steve Rogers’ love for donkeys and whether the Super Bowl formula of celebrity cameos is truly effective. Listen to their opinions on Uber Eats , Squarespace, Stella Artois and more. Further reading: ‘Fast and Furious’ stars chill out in Häagen-Dazs’ Super Bowl spot Don’t study the Super Bowl ads, study the fandom Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports Channel 4 ad takes Super Bowl literally Are advertisers over-investing in the Super Bowl? Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
How should a new agency leader make their mark? With Conrad Persons, Grey London 31:01

לפני 25 ימים31:01

31:01

When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them. Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That’s how we do things round here' is one of the most abominable phrases in business." Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership. Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included Natalie Cummins, who left Publicis Media after 17 years to become CEO of EssenceMediacom, and Kate Rowlinson, who became Group M CEO. Xavier Rees left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign’s Top people move of the year , James Murphy, became group CEO of Ogilvy after selling NCA to WPP. So how does a new agency leader make their mark, and how much change is too much? Further reading: What advice would you give adland’s new crop of CEOs? EssenceMediacom UK CEO says media clients want answers, not theory T&Pm appointed Victoria Appleby as UK CEO Neverland promoted Josh Harris to CEO Saatchi & Saatchi hired Claire Hollands as CEO Paul Knight named CEO at PHD UK . Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
When will adland go back to five days in office? 33:28

לפני 5 weeks33:28

33:28

As we approach Covid's five year anniversary, much has changed about the world of work and where we do it. After WPP's chief executive Mark Read announced that the holding company will be mandating four days a week, adland has had plenty to say on the approach to hybrid working. A petition was started by WPP employees to revoke the order and has almost reached 20,000 signatures. (It is open for anyone to sign up). Three weeks since, the topic is still one of Campaign’s most read. In this episode Campaign's editorial team discusses what happens next and asks if and when adland will go back to a five day week. Hosted by tech editor Lucy Shelley, this episode features editor, Maisie McCabe, editor-in chief, Gideon Spanier and deputy creativity and culture editor, Charlotte Rawlings. They question whether there is a correlation between presence in the office and business success. Further reading: Revealed: Latest hybrid working policies across 'big six' agency groups What does adland make of WPP’s four office days per week mandate? Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come? WPP boss Mark Read hits back at employee vitriol over back-to-office mandate One in six agencies increased number of office days in 2023 Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Will Trump's re-election change how brand's behave in the UK? 30:16

לפני 5 weeks30:16

30:16

Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers. In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on social media platforms, the Campaign team reveals industry leaders' reactions to US politics' effects on adland. Further reading: Meta scraps fact-checking on Facebook and Instagram Outvertising announces it will no longer work with Meta Advertisers need not fear a heightened political climate The short-sightedness of caving to the culture war From inauguration to insight: how brands can bridge divides in a polarised world How can UK adland champion DE&I in the Donald Trump era? The Year Ahead 2025: Brands Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
What’s the answer to solving the regional divide in adland? 42:23

לפני 7 weeks42:23

42:23

"It's time to ditch the 'R' word," said Nik Wheatley last year in an article on Campaign that exposed the regional divide that exists in adland, and the danger of categorising everywhere outside of London as the 'regions'. It was revealed that £250m in billings has been lost from the North West to London in recent years, due to agencies relocations and advertisers bulling their business from northern agencies. In this episode, Wheatley dials in from his Manchester media agency Notorious Communications along with deputy media editor Beau Jackson and editor Maisie McCabe. The episode is hosted by tech editor Lucy Shelley. They discuss the regoinal divide, its impact beyond client wins and media investment and what role intermediaries play. They evaluate the edge that agencies outside of London have over shops in the capital, what is needed to level the playing field and if we will see a battle of the independents this year. Further reading: Popping the London bubble Manchester's media boom: 'Mancs genuinely believe they can change the world' London media should wake up to the power of the regions Why brands should look outside the London bubble Brexit: It's time to get out of your London bubble and understand the nation Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Chaka Sobhani, Iain Tait and Jonathan Kneebone at Campaign Year Ahead Breakfast Briefing 20:32

לפני 7 weeks20:32

20:32

At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025. This bonus episode includes the final panel of the event, moderated by deputy creativity and culture editor Charlotte Rawlings, with Chaka Sobhani, president and global chief creative officer of DDB Worldwide, Iain Tait, co-founder of Food Arts & Technology and Jonathan Kneebone, co-founder and director of Glue Society. The discussion ranged from AI’s impact on creative processes to the importance of fostering individual talent and the evolving role of experiential marketing. Further reading: 'Tap into the desire for individuals to be more individual': Year Ahead's creativity panel on 2025 ideas Why 2025 could be the year brands move away from Meta EssenceMediacom UK CEO says media clients want answers, not theory Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Will the Omnicom-IPG merger really happen? 39:14

לפני 8 weeks39:14

39:14

After dominating news headlines throughout December, and likely well into 2025, it is all still possible for the Omnicom-IPG merger to fall through, repeating history from 2013 when Omnicom failed to merge with Publicis Groupe. Campaign's editor-in-chief Gideon Spanier sat down in a global exclusive interview with John Wren, CEO of Omnicom, and Philippe Krakowsky, CEO of IPG , after they announced the all-stock deal on 9 December to create the world's biggest agency group . Since then, the share price of Omnicom declined 15% . In this episode, Spanier is joined by editor Maisie McCabe and media editor Beau Jackson to ask the $31bn question: will the merger really happen? Hosted by tech editor Lucy Shelley, the team discuss the regulatory obstacles the holdcos need to hurdle, a shrink in share prices, and the potential for divergent performance of Omnicom and IPG in 2025. Is the merger an attempt to "fight scale with scale", says Spanier, to compete with the power of tech companies. The team asks where it leaves R/GA and Huge after being held for sale last year and any signs that adland might see a repeat of the attempted Publicis merger. Further reading: The $31bn Omnicom-IPG deal has industrial logic but also many caveats Omnicom-IPG merger: how the holdcos stack up in the UK Interpublic sells digital experiences agency Huge 'The industry doesn’t need another behemoth’: Stagwell CEO on Omnicom-IPG Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity' Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell Everything we know so far about the Omnicom-IPG mega merger Coming up in the Campaign calendar: Media Week Live , 29 January Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
What are adland's new year's resolutions? 35:42

לפני 8 weeks35:42

35:42

How is adland going to change this year? To get listeners ready for the year ahead, Campaign's editorial team give a taste of adland's predictions for the next 12 months, including which resolutions to give up and which take on in 2025. Tech editor Lucy Shelley hosts the episode alongside editor Maisie McCabe, culture and creativity editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis. After revealing their personal resolutions for the year, the team asks adland to give up cheesy collaborations for 2025 as well as the dream of certainty. McCabe hopes that brands might reconsider where they put their media spend and questions if "be bolder" is a good enough resolution. Campaign will be releasing more Year Ahead content and agencies to watch over the coming weeks. Further reading: The Year Ahead 2025: Media owners Eight media agencies to watch in 2025 Snog, marry, avoid: what kind of year was 2024? Was 2024 the year of AI? Will media buyers be the first victims of AI? Barclaycard series was a credit to advertising Coming up in the Campaign calendar: Year Ahead Breakfast Briefing, 14 January Media Week Live, 29 January Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Snog, marry, avoid: what kind of year was 2024? 48:25

לפני 9 weeks48:25

48:25

"A lukewarm snog" might be how one Campaign journalist describes 2024, but how would you? In the final episode of the year for The Campaign Podcast, the editorial team gathers one last time to recap the year and answer a very important, hard-hitting question: would you snog, marry or avoid 2024? From the Post Office scandal and dartsman Luke Littler, to the Jaguar rebrand and a year of elections, a lot has happened in the past 12 months both inside and outside adland's walls. Features editor Matt Barker tells us of his appreciation for (non- Saltburn ) Barry Keoghan in Adidas' "You can't beat original" by Homeground. Premium content editor Nicola Merrifield recounts the year's most controversial moments including the banning of a Calvin Klein ad featuring FKA Twigs . Deputy editor Gemma Charles gets ready to sell her soul to Cadbury's and AI while editor Maisie McCabe remembers the brilliance of Channel 4's "Considering what?" campaign for the Paris Paralympics. This episode was hosted by tech editor Lucy Shelley. Further reading: The Lists 2024: Top 20 film ads The Lists 2024: Top five advertisers The Lists 2024: Top 10 campaigns The Lists 2024: Top five people moves The Lists 2024: Top 10 brands The Lists 2024: Top 10 commercial chiefs The Lists 2024: Top 10 mishaps The Lists 2024: Top 20 creative leaders The Lists 2024: Top four digital innovations Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Interview with David Droga: What is creativity in 2024? 53:08

לפני 12 weeks53:08

53:08

Maisie McCabe, editor of Campaign UK and David Droga, founder of Droga5 and chief executive of Accenture Song, sat together on stage at Ciclope last month to discuss creativity, the evolving landscape of advertising and how to build meaningful connections between brands and audiences in the digital age. "Creative to the bone," said Droga describing himself and how he feels holding a CEO role. He explained how the job of an advertising creative is to "do more" with the briefs they are given, creating transformative work. In the 50-minute chat they discuss why Droga took the "stupid job" as chief executive being a creative, how adland should let AI be a part of what we do and who inspires him today. Further reading: 'Creative people make the world worth living in': David Droga on advertising's future Expanding in-house production won't rescue ad agencies' drowning business models Droga5 appoints Mark Green as global CEO and adds The Monkeys to network David Droga on moving from being a creative in business to building a business on creativity Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Was 2024 the year of AI? 37:14

לפני 13 weeks37:14

37:14

2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction? Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat. Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including Coca-Cola's Christmas ad made by AI , which was Campaign's Turkey of the Week . They compare it to Vodafone's AI Christmas ad and recount other controversial AI moments from the year including Publicis' AI BS Bot and Under Armour's AI ad with Anthony Joshua. The team discuss how AI has shaped the adland this year – Lewis reveals insights from her interview with Johnny Hornby, founder and chief executive at T&Pm , after it was fully acquired by WPP last month . He cited AI as a main driver for the sale. Further reading: Will the Coca-Cola ad deter brands from using AI in film? Will media buyers be the first victims of AI? Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder Is 2024 a vintage year for Christmas ads? Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
What is stopping ads from being accessible? 43:35

לפני 14 weeks43:35

43:35

During the Paris 2024 Paralympic Games, Channel 4 set themselves the target of subtitling all the ads during the channel's coverage , beginning at a current level of 25%. After a huge effort, the broadcaster managed to achieve 60% . In this episode, Channel 4's customer and commercial leader Amy Jenkins discusses how brands can do more to make ads accessible, the positive business impact this has and what, or who, is getting in the way. Campaign's tech editor Lucy Shelley hosts the episode with media editor Beau Jackson and editor-in-chief Gideon Spanier. Jackson brings insight from her contacts in the industry on the resistance within adland and if technology like AI can provide a solution. She discusses judging Channel 4's Diversity in Advertising Award and credits the organisations that are attempting to make positive change for accessible ads. Further reading: It’s time for adland to make alt text a first thought, not an afterthought Apple tugs at ‘heartstrings’ through latest spot promoting AirPods Pro 2 as hearing aids RNIB 'hijacks' LadBible platforms to highlight experiences of blind people Why agencies face tougher challenges to retain their All In Champion crowns Is inclusive marketing a key driver for effectiveness? The results are in… Beyond the screen: why real-world accessibility for disabled people still falls short Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Christmas ads review with Brim, Kolbusz and Sobhani 45:28

לפני 14 weeks45:28

45:28

In this bonus episode, Charlotte Rawlings, senior creativity reporter at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss this year’s Christmas ads with some of the industry’s top creatives. This Private View includes Chaka Sobhani, president and chief creative officer international at DDB Worldwide, and David Kolbusz, chief creative officer at Orchard. They chat all things festive alongside Richard Brim, outgoing chief creative officer at Adam & Eve/DDB. Brim recorded the podcast before announcing his departure from Adam & Eve/DDB . The gang discuss Christmas spots for the likes of The Entertainer, McDonald’s, Tesco and Etsy. The guests even discuss Agent Provacteur's shameless time travel to the era of “lad mag” culture (not suitable for work) and Kolbusz compares the Disney short to a salmon sandwich. Further reading: Disney Christmas ad by Adam & Eve/DDB shows friendship between boy and octopus The Entertainer Christmas ad showcases fickle nature of kids with toys Gingerbread-fuelled Tesco ad touches on grief during the festive period McDonald’s lights up festive season with ‘satisfying’ Christmas campaign Find Waldo in Etsy’s holiday campaign Waitrose & Partners campaign conjures up star-studded festive mystery Christmas 2024 round-up: Watch all the festive ads Coming up in Campaign's calendar: Media Week Live Campaign 40 Over 40 Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Which discipline should be the lead agency? 39:25

לפני 15 weeks39:25

39:25

DING, DING, DING! Adland's agencies have entered the ring. In this episode, Campaign's editors of creativity, media and tech battle it out to determine which discipline should be the lead agency for clients. The team discuss how client relationships have changed over the years, how different budgets might change which discipline would lead and whether there should be a lead agency at all. Taking up the fight for creative agencies is Alessandra Scotto di Santolo, creativity and culture editor. For media, its media editor Beau Jackson and for social and digital agencies, it's the podcast's host and Campaign tech editor Lucy Shelley. Maisie McCabe, UK editor at Campaign also joins the argument for a perspective on the differing client relationships between creative and media agencies. Further reading: Energy Networks Association consolidates creative and media accounts into WPP What are the benefits to appointing media and creative agencies at the same time? Santander reviews global creative and media accounts Asda launches review of creative and media accounts Pitch Update: Sky, Asda, Pets At Home, Interflora, Motorway, RM Williams and more Coming up in Campaign's calendar: Media Week Live Campaign 40 Over 40 Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Is 2024 a vintage year for Christmas ads? 41:09

לפני 16 weeks41:09

41:09

Campaign’s editorial team take to the studio clad in Christmas jumpers and novelty antlers to chat about this year’s crop of festive ads. A wave of ads have dropped over the last few weeks, including the likes of John Lewis, Waitrose, McDonald’s, M&S, Coca-Cola, Amazon, Tesco and Sainsbury’s. In this episode, the team discusses some standout work as well as other spots that didn’t quite hit the mark. Guests also debate whether John Lewis still holds the yard stick when it comes to quality Christmas ads, argue the value of revisiting old strategies and praise the power of music. Campaign's tech editor Lucy Shelley is joined by Maisie McCabe, UK editor, Alessandra Scotto di Santolo, creativity and culture editor, and Charlotte Rawlings, senior creativity reporter. Further reading: ‘Wonderful nostalgia’, ‘little annoyances’, ‘brilliantly chosen track’: creatives react to John Lewis Christmas ad John Lewis Christmas ad depicts 'magical journey of memories' between sisters Waitrose & Partners campaign conjures up star-studded festive mystery McDonald’s lights up festive season with ‘satisfying’ Christmas campaign Sainsbury’s and the BFG serve up a 'phizz-whizzing' Christmas feast Gingerbread-fuelled Tesco ad touches on grief during the festive period Coca-Cola unveils ‘Holidays are coming’ ad made by AI Amazon's Christmas campaign puts theatre caretaker's talent centre stage M&S Food's Sharry Cramond hails consistency as Dawn French's festive fairy returns M&S Clothing & Home ad imagines Christmas inside a snow globe Find Waldo in Etsy’s holiday campaign Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
What makes a Big Award winner in 2024 and beyond? 30:38

לפני 17 weeks30:38

30:38

The jury is out and the 2024 awards season is drawing to a close – with adland celebrating the best work of the year at the Campaigns Big Awards 2024 last week. In this episode, tech editor Lucy Shelley catches up with co-chairs of judges Charlene Chandrasekaran, executive creative director at TheOr, and Nicholas Hulley, chief creative officer at Abbott Mead Vickers BBDO. Alongside Campaign's UK editor Maisie McCabe, they dissect what happened on the judging days and what makes award-winning work in 2024. Chandrasekaran explains her sausage analogy mentioned in her speech on the night while the duo reveal what they'd like to see in next year's awards circuit including how brands and agencies need to "stick their necks out" and have a bit more "teeth". Later on the episode, Shelley chats with the big winner of the night Mother, which picked up the grand prix Agency of the Year award as well as five more gongs for its work with Uber One , KFC and Ikea . Katie Mackay-Sinclair, partner at the creative shop, discusses Mother's winning ingredients, why long-term partnerships make the difference and finding the space to take risks. Other big winners on the night included McCann, Saatchi & Saatchi, Adam & Eve/DDB and PepsiCo's Sips & Bites. Further reading: Campaign Big Awards 2024: winners revealed Uber's and Mother’s partnership demonstrates the value of being annoying Uber taps Robert De Niro and Asa Butterfield for Uber One spot KFC and Mother tap into modern anxieties for first phase of brand relaunch Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
What does it take to launch a successful ad agency? 40:25

לפני 18 weeks40:25

40:25

Campaign's editorial team gather in the studio to question how to launch a successful ad agency. This year we have seen exciting start ups include Uncharted founded by the female trio (Fern Miller, Hattie Matthews and Laura Jordan Bambach) and Publicis Groupe launching LeShop with 80 staff working across 20 brands. However, in the last five years, data from Avid Panda suggests that 42.5% of new marketing companies have closed and advertising agencies are the hardest to run, with a business mortality rate of 43.9%. In this episode, the team discusses what happens after an agency is launched, how do you scale and is a sell a measure of success, with comments from James Murphy, founder and chief executive of New Commercial Arts, which he recently sold to WPP , after selling his previous shop Adam & Eve to DDB in 2012 . Hosted by Campaign's tech editor Lucy Shelley, she is joined by editor-in-chief Gideon Spanier, deputy editor Gemma Charles and features editor Matt Barker. Further reading: What makes an agency brand? Croud sells majority stake to boost M&A ‘war chest’ in £180m-plus deal Would an agency by any other name taste as sweet? Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Why has DEI slipped down the agenda? 40:28

לפני 19 weeks40:28

40:28

As Black History Month draws to a close, Campaign's editorial team is questioning has adland lost its commitment to DEI, and if so, why? After George Floyd's death in 2020, the advertising industry saw a flurry of activity and investment. In this episode, Campaign's tech editor Lucy Shelley is joined by deputy editor Gemma Charles to take a look at what adland has done in the four years since. They are joined by special guests Asad Dhunna, founder and chief executive of The Unmistakables, and Sonia Gilchrist, senior business director and head of DE&I at VCCP. They discuss why the agency world isn't set up for diverse talent, Heinz' errors in advertising and how adland can recapture the spirit of 2020. Further reading: Following the Heinz rows, how should brands respond to accusations of racism? Heinz faces backlash over negative stereotypes in ad How to fix the deprioritisation of DE&I The deprioritisation of DE&I in adland: ‘You talk about race and you see people glaze over’ School Reports 2024: One step forward, two steps back for diversity Adland has BAME talent Four years on, adland's diverse talent speaks out on challenges, change and next steps Chloë Davies officially launches It Takes A Village Collective Up next in the Campaign calendar: Campaign Big Awards (5 November) Campaign In-Housing Summit (5 November) Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
How bad is adland’s bullying and harassment problem? 40:53

לפני 20 weeks40:53

40:53

A Campaign feature revealed the proportion of people experiencing or witnessing bullying and harassment in adland has increased from 34% in 2023 to 47% this year. This episode speaks to Lorraine Jennings-Creed, director of wellbeing services and culture change at Nabs, who delves into the issue, digging up why the ad industry has a problem and if it might be getting worse. She talks about how power dynamics in the industry intensify issues of bullying and harassment and what impact this has on businesses and people in adland. Hosted by Campaign's tech editor Lucy Shelley, Jennings-Creed is joined in the studio by Campaign's UK editor Maisie McCabe and culture and creativity editor Alessandra Scotto di Santolo. They discuss instances that occurred at Cannes Lions Festival of Creativity this year and what role event organisers should play, including a conversation with Dagmar Bennet, new business and brand partnerships director for Brixton Finishing School, who came forward after experiencing harassment this year . She discusses how the industry has reacted to her openness four months on. Nabs is a support charity for people in advertising and media, and has been around for over 100 years. If anyone has experienced bullying or harassment or is in need of support, please call Nabs advice line on 0800 707 6607. Further reading: Nabs launches training for managers in mental wellness Never mind 'wellness', it's time to properly focus on mental health Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Media Week Awards with Amazon, Telegraph Media, OMG and MG OMD 30:12

לפני 20 weeks30:12

30:12

The Media Week Awards 2024 took place last Thursday with a theatrical show, Rylan Clark and almost 1000 people in attendance. As one of the most prestigious awards in media, and one of the rowdiest nights in the calendar, this episode catches up with the chairs of judges and top winners on the night. Hosted by Campaign's tech editor Lucy Shelley, the episode begins with a catchup the morning after with media editor Beau Jackson and deputy media editor Shauna Lewis. They discuss some of the standout moments of the night and also give a backstage look into the judging days that preceded the event. After their chat, the episode features Lewis on the ground at the awards talking to chairs of judges David Amodio, head of video sales specialists for Northern Europe at Amazon, and Laura Fenton, UK chief executive of Omnicom Media Group. With a G&T in hand, they discuss what makes a winner and the trends seen in the shortlists this year. Lewis then braved a few midnight interviews with the winners of the biggest awards – Media Agency of the Year and Sales Team of the Year. These were won by MG OMD and Telegraph Media respectively. They discuss why they think they won this year and what it will take to win again. The Media Week Awards 2024 were in partnership with Infinitum Entertainment, Alight Media, Bauer Media, Clear Channel, Mail Metro Media, Outernet, Radiocentre and Reach Solutions. Read more about the awards and the winners here: Media Week Awards 2024: winners revealed Find out more about: BRiM (Black Representation in Media) Campaign Big Awards (5 November) Campaign In-Housing Summit (5 November) Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Do agency leaders use culture as a form of control? 30:44

לפני 21 weeks30:44

30:44

In a Campaign feature on hybrid working , Thom Binding, co-founder of the Creative Communications Workers union, said culture is “a manipulative term defined by management”, often to enforce compliance, rather than genuinely foster a positive work environment. In this episode, the Campaign editorial team talk through the culture conundrum, with examples of manipulative culture as well as supportive, and why bad practices still exist. Hosted by tech editor Lucy Shelley, the studio welcomes features editor Matt Barker, media editor Beau Jackson and deputy editor Gemma Charles. The team discuss how culture impacts creativity, what the new generation want and what agency leaders can do to improve. Further reading: One in six agencies increased number of office days in 2023 Is hybrid working killing creativity? Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days Omnicom’s John Wren on the future of work, the business and succession plans Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
How do you sell creativity? Arthur Sadoun, CEO of Publicis Groupe, at Campaign Live 45:34

לפני 21 weeks45:34

45:34

Publicis Groupe's chief executive Arthur Sadoun breaks his six-year silence from public speaking in the UK at Campaign's inaugural Campaign Live event. Opening the conference opposite Campaign's UK editor-in-chief Gideon Spanier, Sadoun is questioned on how to sell creativity and what has made Publicis Groupe "extract itself from the agency pack". In this episode, Spanier and tech editor Lucy Shelley have a brief chat about the interview before heading into the session from the event. The discussion begins with Sadoun making a joke as he sits down in stage about buying Stagwell, who are projected behind him as a sponsor of the event. "I'm not going to buy them," he said. The question from the audience came from financial analyst and Campaign columnist Ian Whittaker, who asked about the value of creative and how if clients are prepared to pay for it, that could add to the agencies’ share price value. Further reading: Arthur Sadoun: 'I have never won a pitch without a creative idea' Arthur Sadoun on defying doubters, Q2 revenue upgrade, ‘very high’ staff bonus pool and Paris Olympics Publicis’ mocking ‘taking the BS out of AI’ film goes down badly with agency rivals M&A rumour mill is buzzing as Publicis pulls ahead of agency pack More from Campaign Live: Adam & Eve/DDB's Richard Brim says industry's creative ‘low point’ is an opportunity Ads 'must accurately represent target audience' say Campaign Live panellists Black creatives recount 'unapologetic' pushes for industry change Monzo's AJ Coyne: ‘Creativity is the way to differentiate yourself’ NatWest chief design officer: AI makes brands ‘more creative’ Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors ‘It all comes down to trust’: KFC and Mother on how to create a cult Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Can broadcasters and ISBA’s Origin live happily ever after? 26:12

לפני 22 weeks26:12

26:12

Is true, and fair, cross-media measurement possible? ISBA launched its cross-media measurement platform Origin into beta trails last month , following successful alpha trials in 2023. However, the launch of Origin has thrown some questions and controversies into the air. In this episode, Campaign's media duo (Beau Jackson, media editor, and Shauna Lewis, deputy media editor) are joined by editor Maisie McCabe to discuss what the concerns are for broadcasters, how the industry is reacting and the complications of measuring views on TV vs digital. Hosted by tech editor Lucy Shelley, the team discuss Google and Meta's involvement, why it doesn't include Barb data and who else is also attempting to achieve true cross-media measurement. Further reading: ISBA starts beta trials of Origin cross-media measurement platform Media360: NatWest CMO criticises broadcaster scepticism of ISBA's Origin As phase four launches, what do broadcasters think of ISBA’s Origin? First phase of Project Origin testing 'exceeds expectations ' Industry shows caution as ISBA's Origin claims proof-of-concept milestone ITV and Channel 4 unite with Sky for TV ad measurement tool CFlight Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
Should brands switch agencies without a pitch? 35:25

לפני 23 weeks35:25

35:25

Is it risky for brands to pick a new agency without a proper pitch process, or is it time to reevaluate how agencies win business? Last month B&Q appointed Leo Burnett without a pitch , pushing out the incumbent Uncommon Creative Studio who had held the account since 2019. In this episode, Campaign's editorial team investigate the risks and benefits of a pitchless process, what is considered good practice and how it impacts creativity. With Campaign editor Maisie McCabe, deputy editor Gemma Charles, and deputy media editor Shauna Lewis, this episode looks into the role of intermediaries, why public sector clients are mandated to have a pitch process, and what happens to the incumbents when agencies are picked without a pitch. The episode is hosted by tech editor Lucy Shelley. Further reading: Why the Pitch Positive Pledge remains a diamond in the rough Specsavers shows Pitch Positive Pledge commitment with OMD reappointment Mother calls on clients to shorten pitch process at chemistry meetings Tesco moves £110m account to BBH Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
British Podcast Awards special – with The News Agents, Tortoise Media and YouTube 32:13

לפני 23 weeks32:13

32:13

Last night the great and the glorious in podcasting gathered not around microphones but tables to attend the sold-out British Podcast Awards 2024, presented by Campaign in partnership with Wondery, Audible, Global, Podcast Discovery and YouTube. From Rylan Clark and Scott Mills to Greg James and the Whitehalls, celebs and independent podcasters alike assembled in London to celebrate the best in the business. In this episode, Lucy Shelley, tech editor at Campaign, and Adam Shepherd, editor of the British Podcast Awards, talk through the event, its highlights and winners as well as the bittersweet moments including a moving tribute to late broadcaster and health expert Dr. Michael Mosley, whose podcast Just One Thing won this year’s Hall of Fame award. Backstage at the awards, we chat to some of the winners including The News Agents, YouTube's head of podcasts, and Tortoise Media. We discuss what podcasting brings to news journalism, if a video podcast counts a podcast, and where we're going next for podcasts. Check out the full list of winners – which include The Rest Is Politics and Help I Sexted My Boss – here. This episode includes interviews with: The News Agents hosts Emily Maitlis, Jon Soper and Lewis Goodall YouTube's head of podcasts Sandy Wilheim Good Bad Billionaire hosts Simon Jack and Zing Tsjeng Tortoise Media producer Rebecca Moore and voice of the Sensemaker podcast Tomini Babs Gossip Gays hosts Danny Beard and DJ Billy Andrews Further reading: Should podcasts behave more like social media? UK is trailing behind US in podcast advertising, says Goalhanger founder Guardian in talks to sell The Observer to Tortoise Media Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
What makes an agency brand? 38:13

לפני 24 weeks38:13

38:13

Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops. In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand. From famous leaders and agency names, to office location and calibre of clients, Campaign's journalists investigate what happens when an agency gets bought (in light of NCA's sale to WPP) and how shops stand out among the competition. Hosted by tech editor Lucy Shelley, this episode includes Maisie McCabe, UK Editor; Charlotte Rawlings, senior creativity reporter and Gideon Spanier, UK editor-in-chief. Spanier takes us through the history of how some of the UK's biggest agencies, including WPP and Saatchi & Saatchi, became who they are today. McCabe examines some of the top creative agency brands and Rawlings suggests that if agencies are so good at building brands for clients, do they need to take a dose of their own medicine? Further reading: WPP buys New Commercial Arts as founders hit jackpot again What does adland think of NCA’s sale to WPP? Ogilvy and NCA chiefs on M&A deal, sharing talent and why rivals should be ‘frightened’ WPP merges VMLY&R and Wunderman Thompson Will advertising agencies survive? Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agency WPP makes £2.8bn annual loss after Covid hits value of agencies WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts Maurice Lévy on his Publicis legacy: handing power to Arthur Sadoun ‘worked beautifully’ Hosted on Acast. See acast.com/privacy for more information.…

The Campaign Podcast

1
What do brands lose by not having X on their plan? 40:11

לפני 25 weeks40:11

40:11

"Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode. Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; filing an antitrust lawsuit against GARM causing the body to close, and posting on X saying “civil war is inevitable” in the UK after the riots that took place this August. After all the controversy, many of X's largest advertisers – including Apple, Warner Bros., Discovery, Sony and Disney – have left the platform. So, in a new, revamped version of the Campaign Podcast, the editorial team ask: What do brands lose by not having X on their plan? This episode welcomes Spanier to the studio with Maisie McCabe, Campaign's UK editor, and Shauna Lewis, deputy media editor. It is hosted by Lucy Shelley, tech editor at Campaign. Read more about what was discussed in this episode: 'We can’t see brands ever returning': agency leaders on advertising with X 'Now it is war': Elon Musk’s X sues advertisers over alleged ‘illegal boycott’ Consultants call GARM antitrust lawsuit ‘disaster’ for X Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves X officially allows ‘consensually produced’ adult content X/Twitter one year on: Site traffic is up 22.3% Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’ X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’ Advertisers flee X as Elon Musk announces 'thermonuclear' lawsuit IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts Hosted on Acast. See acast.com/privacy for more information.…

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.