240. How to Deliver Value at Any Price Point

The CEO Help Desk from Run Like Clockwork

In this follow-up episode, Adrienne Dorison and Emily Doyle reflect on their conversation with Ryan Koral, founder of Tell Studios, about the challenges of scaling creative businesses without losing quality. If you've ever felt torn between delivering high-end results and making your services more accessible, this one's for you!

→ Missed Ryan Koral's episode? Listen to it here.

Here's what we cover: ✅ How to create tiered offers without lowering your brand standards ✅ Why your "6/10" might be your client's "10/10" ✅ The importance of protecting your QBR (Queen Bee Role) at every price point ✅ Why adjusting your offers doesn't mean disappointing past clients ✅ How to balance exclusivity and accessibility to reach more clients

Adrienne and Emily explore how luxury brands like Chanel offer both runway and ready-to-wear collections — and how creative entrepreneurs can apply that model to their business. They dive into the mindset shift required to deliver high-value outcomes at different price points without compromising on quality.

If you're struggling to find the right balance between premium and accessible offers, this episode will give you the framework you need to scale confidently. Hit play and let's get into it!

Top 5 Takeaways:

1. Client Perception > Your Own Standards – Your client's 10/10 might be what you see as a 6/10. Focus on their satisfaction, not perfection.

2. Protect Your QBR at Every Tier – Your core offering and big promise should stay consistent, even if the execution varies.

3. Tiered Pricing Increases Accessibility – Offering different pricing levels allows more clients to experience your services without sacrificing quality.

4. Don't Worry About Past Clients' Perceptions – Markets change, and it's okay to create new offers to adapt.

5. Adjusting Your Offer Doesn't Mean Lowering Standards – You can simplify your offer while maintaining brand alignment and delivering strong results.

Chapters:

01:52 – Creating Tiered Offers – How to scale creative services without losing quality 03:11 – Client Perception vs. Reality – What matters more than perfection 05:25 – Protecting the QBR – How to maintain your core promise at all levels 13:28 – Luxury vs. Ready-to-Wear – Applying a brand model to creative businesses 18:34 – Managing Client Expectations – How to communicate value at different price points 24:44 – Why Past Client Opinions Shouldn't Hold You Back – Adapting to market changes 29:44 – Tiered Pricing Strategy – How to balance exclusivity and accessibility 34:38 – Delivering Value at Every Level – Meeting client expectations without overdelivering 36:11 – Business Growth Through Simplification – Why less can be more 39:30 – Take Action – Next steps for simplifying and scaling

Links Mentioned:

🔗 Learn more about Ryan Koral and Tell Studios: tellstudios.com/easy🔗 Connect with Ryan on LinkedIn: Ryan Koral

Want help Clockworking your business: www.runlikeclockwork.com