Matias Bentel (Brown-Forman) | Building Brands Through History

The CMO Podcast

This Friday, June 14 is National Bourbon Day in the United States! Naturally, Jim has invited a real expert: Matias Bentel, the EVP and Chief Brand Officer at Brown-Forman. This 150-year-old Louisville-based company holds brand icons like Jack Daniels, Woodford Reserve, Old Forester and Herradura. An industry leader, Brown-Forman boasts about $4 billion in sales across 170 countries, 40 brands, and about 6,000 employees worldwide.

Matias has worked as the Chief Brands Officer at Brown Forman and served on the company's executive leadership team for about 4 and a half years. He grew up in Argentina and earned his Bachelors of Science in Business at the Argentine Catholic University. From there, he spent most of his career in the spirits and wine business with stints at Allied Domecq and Diageo before joining Brown-Forman in 2008 as a marketing director. Pour yourself a glass of your favorite bourbon and tune in for a conversation with a leader who believes in leaning in on the significant history of a brand.

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