Interview: Mike Michalowicz

The Creative Muscle

You've heard all the entrepreneurial axioms and tropes before: "Do what you know," "It takes money to make money." Mike Michalowicz has made a career out of turning those ideas on their head and approaching business from revolutionary angles. The award winning author of The Toilet Paper Entrepreneur, Profit First, and Clockwork, Mike launched three multi-million dollar companies before his 35th birthday, has had his books translated into 10 languages, is the former small business columnist for The Wall Street Journal, and regularly travels the world as an entrepreneurial advocate. He sat down to talk with The Creative Muscle about why your friends are not your friends when it comes to business, how to understand sustainability and viability, balance, and why everyone (even artists and creatives!) needs to think about profit first. Get ready for a helpful and energizing kick in the pants! You'll thank us later