Unapologetically Authentic with Jo Kinsella—Listen to the Whispers, Don’t Wobble & Fail Fast

The Cred Podcast

In this episode of The Cred Podcast, Mack sits down with Jo Kinsella, Global President & COO of XR Extreme Reach, to explore her career journey—from backpacking in Bali to breaking into the fintech and adtech industries, and ultimately leading transformation at XR Extreme Reach.

With a successful exit under her belt, Jo shares the lessons she’s learned while leading teams through change, launching companies, and embracing authenticity along the way.

Her decision-making mantra? “Sit or stand, but don't wobble. Because if you wobble and you're indecisive as a leader then that wobble vibrates throughout the whole company.”

Jo’s secret weapon as a leader is listening to her intuition. “I have this crazy intuition I call the whispers, and many women—and men for that matter—don't pay attention to it, or don't pay enough attention to it, or can't even hear it, right? So, I describe myself as the Queen's Gambit without the drugs and the alcohol. I just know what the next move is on the chessboard.”

Throughout the conversation, Jo reveals how embracing her authentic self has shaped her leadership style, why it’s crucial to put on your own mask first, and how she helps others prioritize their non-negotiables.

Should a college degree be a job requirement? Jo doesn’t think so: “I can teach skills. I need people to be curious and consistent and brave.”

This episode is packed with wit, wisdom, and practical advice for leaders at every stage. Tune in to discover why Jo likes to strike while the iron is cold, fail fast, and fill the cracks with culture.