5 reasons why starting with a smaller, specific course is smart

The Emily Osmond Show

If you're like most entrepreneurs then there are loads of things that you could teach and that you could help people with, which means that when it comes to creating our first online course, you could create an all encompassing course or even a membership that covers all the bases and all aspects of our area of expertise.

However, in today’s episode, I want to share with you why starting your online course journey with a smaller, lower priced, and more specific course can be a really smart way to go, with five key elements to consider.

Timestamps:

00:00: Starting with a Smaller, More Specific Course

04:36: Selling on Evergreen

09:19: More Satisfied Customers and Increased Word-of-Mouth

13:28: Strategic Approach to Course Creation

Takeaways:

• Creating a smaller, more specific course allows for quicker creation and learning about course creation, marketing, selling, and delivery.
• Smaller, more specific courses have a shorter decision-making process for the audience, making it easier for them to buy.
• These courses are easier to sell on Evergreen, allowing for consistent sales without relying on big launch events.
• Shorter courses enable quicker feedback gathering and improvement, leading to more satisfied customers and increased word-of-mouth.
• Starting with a smaller course doesn't limit future expansion and the opportunity to offer upsells, cross-sells, and additional courses.