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[Strategic DeepDive] Erin Renzas on finding the metric your business cares about and move it, what makes a great CMO and how to avoid peanut-buttering in marketing spent
Manage episode 430381127 series 3378375
תוכן מסופק על ידי Pat Alex. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Pat Alex או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
On this episode Pat sits down with Erin Renzas, the former CMO of Checkout who today runs her own advisory firm EBB strategic to unpack how to unleash marketing performance at the growth stage, the right way to experiment on marketing spent and how to make sure that you nurture the upper funnelWhat you will learnSales is about generating revenue today vs. Marketing is about generating revenue tomorrow - How to strike that balance? What to watch out for when hiring for a CMOHow to communi...
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פרקים
1. [Strategic DeepDive] Erin Renzas on finding the metric your business cares about and move it, what makes a great CMO and how to avoid peanut-buttering in marketing spent (00:00:00)
2. Building your growth engine (00:01:20)
3. Lessons learned from Checkout.com (00:05:47)
4. Timing building out the marketing function (00:09:03)
5. Avoiding the pitfalls of peanut buttering on marketing spent (00:11:46)
6. Timing marketing spent and managing expectations (00:21:28)
7. Find the metric your business cares about and move it (00:26:21)
8. Balancing short-term thinking (00:32:45)
9. Cost efficiencies around AI adoption? (00:40:58)
10. Fast Speed Round (00:42:35)
92 פרקים
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