6 Steps to Building a Customer Insights Program with Shoshana Kordova

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Player FM - Internet Radio Done Right

12 subscribers

הוסף לפני four שנים

תוכן מסופק על ידי Exit Five and Dave Gerhardt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Exit Five and Dave Gerhardt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Grown-Up Stuff: How to Adult

1
Favorite Grown-Up Moments from Season 3 40:54

לפני 14 weeks40:54

הפעל מאוחר יותר

רשימות

לייק

אהבתי

40:54

Taxes, Voting, Recycling—oh my! After navigating this jungle of grown-up responsibilities together, we're taking a quick summer breather to recharge our adulting batteries. But before we temporarily hang up our responsible pants, join us for this special episode packed with our favorite kernels of wisdom from the season so far AND get an exclusive preview of the fresh adulting adventures awaiting you when Grown-Up Stuff returns in late summer! Think of this episode as your adulting victory lap—complete with confetti and zero paperwork required! See omnystudio.com/listener for privacy information.…

לפני שנה 55:54

MP3•בית הפרקים

Matt and Shoshana cover:

Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studies
How to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toes
The most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually use

Whether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates.

Timestamps

(00:00) - – Intro
(02:53) - – Meet Shoshana: From Journalism to Product Marketing
(04:03) - – What Is “Customer-Infused Messaging”?
(05:48) - – Why Customer Insights Beat Surface-Level Deliverables
(07:48) - – How to Work with CS and Sales Without Stepping on Toes
(10:48) - – Navigating Competing Priorities Across Teams
(13:08) - – Selling the Value of Customer Interviews Internally
(17:08) - – The 6 Steps to Building a Customer Insights Program
(19:03) - – Step 1: Aligning Goals with Stakeholders
(20:43) - – Step 2: Building a Customer Interview Pipeline
(22:48) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack)
(28:38) - – Step 4: How to Run a Great Customer Interview
(34:08) - – Focus on Problems, Not Just the Product
(36:43) - – Uncovering Real ROI with Better Follow-Ups
(37:53) - – Step 5: Documenting What Actually Matters
(40:13) - – How to Organize Insights into a Shared Database
(43:03) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs)
(45:23) - – Should You Hire an External Interviewer?
(47:38) - – What’s a Realistic Interview Cadence?
(49:08) - – Other Places to Find Customer Insights (When Interviews Aren’t Possible)
(50:43) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams
(51:57) - – Wrap-Up and Where to Find Shoshana

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Walnut.

Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?

Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.

That’s where Walnut comes in.

Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond.

That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.

And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.

Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA?

Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

286 פרקים

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

6 Steps to Building a Customer Insights Program with Shoshana Kordova

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

12 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

Matt and Shoshana cover:

Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studies
How to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toes
The most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually use

Whether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates.

Timestamps

(00:00) - – Intro
(02:53) - – Meet Shoshana: From Journalism to Product Marketing
(04:03) - – What Is “Customer-Infused Messaging”?
(05:48) - – Why Customer Insights Beat Surface-Level Deliverables
(07:48) - – How to Work with CS and Sales Without Stepping on Toes
(10:48) - – Navigating Competing Priorities Across Teams
(13:08) - – Selling the Value of Customer Interviews Internally
(17:08) - – The 6 Steps to Building a Customer Insights Program
(19:03) - – Step 1: Aligning Goals with Stakeholders
(20:43) - – Step 2: Building a Customer Interview Pipeline
(22:48) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack)
(28:38) - – Step 4: How to Run a Great Customer Interview
(34:08) - – Focus on Problems, Not Just the Product
(36:43) - – Uncovering Real ROI with Better Follow-Ups
(37:53) - – Step 5: Documenting What Actually Matters
(40:13) - – How to Organize Insights into a Shared Database
(43:03) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs)
(45:23) - – Should You Hire an External Interviewer?
(47:38) - – What’s a Realistic Interview Cadence?
(49:08) - – Other Places to Find Customer Insights (When Interviews Aren’t Possible)
(50:43) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams
(51:57) - – Wrap-Up and Where to Find Shoshana

***

Today’s episode is brought to you by Walnut.

Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?

Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.

That’s where Walnut comes in.

That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.

And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.

Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

286 פרקים

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

All episodes

1
Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert 57:56

לפני 3 ימים57:56

57:56

#274 Growth | In this episode, Dave is joined by Sean Lane , Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignment between sales, marketing, and ops Why early-stage companies must align operational complexity with their growth maturity How continuous planning helps marketing and ops teams stay agile as business challenges come up Timestamps (00:00) - - Intro to Sean (07:11) - - Going From Founder Led Sales to Having A Professional GTM (09:52) - - How Ops Bridges Business Goals (13:42) - - How To Align Sales, Marketing, and Operations (17:51) - - Why You Need A Clear Marketing Strategy (20:17) - - How To Build A Partnership Between Marketing and Operations (26:41) - - Guidelines for long term vs short term budgeting and planning (32:19) - - Marketing’s Role At The Bottom Of The Funnel (37:14) - - How To Get “Hand-raisers” For Your Product In The Customer Journey (41:06) - - Do Engaged Accounts Measure The Success Of Marketing? (42:56) - - Sean’s Podcast ROI (45:12) - - AI Use Cases In Ops (50:14) - - How To Hire A Good Ops Person (53:42) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks 59:40

לפני 7 ימים59:40

59:40

#273 Leadership | Matt is joined by Rachel Weeks , a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel cover: How to build a recognition strategy that actually improves retention (without needing a big budget or fancy platform) Why employee motivation dips during times of stress, layoffs, or AI disruption and what great leaders do differently The role of marketing in internal culture: from branding the program to building peer-driven engagement Whether you’re managing a small team or leading an entire department, this episode is packed with practical insights to help you build a culture where marketers feel valued, motivated, and ready to stay. Timestamps (00:00) - – Intro (03:48) - – Rachel’s background and leadership lens (06:18) - – What actually makes a recognition program work (08:48) - – How marketing supports internal culture building (11:48) - – Recognition during org changes, stress, and funding rounds (14:48) - – The impact of AI on morale and motivation (18:18) - – What happens when recognition disappears (20:18) - – The “10 minutes by Friday” habit (22:48) - – Easy, no-budget ways to recognize team members (25:48) - – Performance-driven vs. values-driven recognition (30:53) - – Monetary vs. non-monetary rewards (and what people really want) (34:23) - – Recognition vs. pay raises: what the data says (38:23) - – Why people leave even when they’re paid well (42:23) - – How to ask for (and give) better feedback (47:23) - – Using AI to create space for strategic work (54:23) - – Final thoughts on leadership, retention, and culture Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri 54:32

לפני 10 ימים54:32

54:32

#272 Presentation Skills | Matt is joined by Vincent Pierri , a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keynote, a boardroom pitch, or a weekly team update. Matt and Vincent cover: The 4-part framework behind talks that stick: Tension, Trust, Teaching, Takeaway How to pick the right topic for your talk (and avoid cramming in too much) Why authenticity and simplicity matter more than slide design, and how to keep your delivery grounded and effective Whether you’re prepping for Inbound, Exit Five’s Drive, or just your next big internal presentation, this episode will help you nail the structure and mindset behind a talk that resonates. Timestamps (00:00) - - Intro (02:58) - - Vincent’s unusual path to speaking coach (06:48) - - Why marketers need this framework (not just keynote speakers) (09:28) - - The first step: pick one real person you want to help (12:38) - - How to narrow your talk down from too many ideas (15:48) - - The 4-part structure: Tension, Trust, Teaching, Takeaway (18:38) - - Why your talk should start with a problem (not your points) (20:13) - - How to build trust by showing vulnerability (23:18) - - The 3 Cs: Catchy one-liner, Creative analogy, Concrete example (30:23) - - How to make your points memorable (and not Googleable) (33:28) - - Why authenticity beats sounding “smart” (35:38) - - What a strong closing takeaway looks like (38:53) - - When (and how) to start practicing your delivery (40:08) - - Why you should build your talk before your deck (42:33) - - How many slides is too many? (46:23) - - Connecting without slides: lessons from the pulpit (48:38) - - Final advice for marketers prepping talks this fall Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025 1:00:45

לפני 14 ימים1:00:45

1:00:45

#271 GTM Engineering | In this episode, Dave is joined by John Short , CEO of Compound Growth Marketing, along with Cammy Keiler , Justin Johnson , and Dan Guenet . Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between RevOps and GTM engineering (and why the latter is more focused on building than just integrating) Real GTM engineering use cases, from AI-powered sales tools to mid-funnel campaigns that go way beyond ebooks How GTM engineers are driving higher revenue per employee and why this role should be one of your first five marketing hires Whether you’re hiring or just GTM-curious, you’ll leave this episode with a clear definition of the role, real-world examples, and tactical ways GTM engineers drive impact. Timestamps (00:00) - – Intro (03:33) - – Why this topic resonated with 1,200+ registrants (05:48) - – What even is **GTM engineering? (08:03) - – GTM engineering vs. RevOps vs. Marketing Ops (11:18) - – How AI is driving this role forward (14:28) - – Real examples: ABM campaigns, mid-funnel tools, sales call analysis (19:38) - – Tools GTM engineers are using today (Clay, Unify, GPTs) (23:03) - – Role of GTM engineering in revenue per employee (27:18) - – How GTM engineers enable sales + reduce headcount (31:33) - – What Dan actually does all day as a GTM engineer (36:23) - – Custom GPTs for sales and marketing teams (39:38) - – What MCP servers are (and why they matter) (44:08) - – Claude, Gamma, and AI-powered content systems (46:53) - – Why this isn’t just PLG (or ABM, or RevOps) (50:43) - – When to hire a GTM engineer (53:23) - – Big feelings about the role (and why they exist) (55:33) - – Closing thoughts + what to take away Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao 47:37

לפני 17 ימים47:37

47:37

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to reach modern B2B buyers. Dave and Holly cover: The 4 channels her lean team is betting on to drive enterprise pipeline (and what’s not working anymore) How B2B marketers are using AI video for event marketing, sales enablement, onboarding, and beyond Why SEO is falling short and how HeyGen is shifting focus to webinars, events, and YouTube instead If you’re figuring out how to use AI in your marketing or just trying to do more with less, this one’s full of practical ideas to help you think differently about team structure, channels, and strategy. Timestamps (00:00) - – Intro (03:48) - – Holly’s nonlinear path to marketing (06:48) - – Getting started in marketing ops (08:48) - – Why she joined an AI startup (10:48) - – How HeyGen’s marketing org works (13:48) - – PLG vs SLG: Key differences (15:48) - – The 4 channels driving pipeline (17:48) - – What’s working: Events + webinars (19:48) - – Booth strategy that stands out (24:23) - – Brand vs demand events (26:23) - – Building community and user events (27:53) - – SEO is declining. Now what? (30:23) - – Running marketing in 2-month sprints (33:23) - – Aligning product and marketing cadence (35:23) - – Her daily AI tools (36:53) - – ChatGPT vs Gemini workflows (38:23) - – Real AI video use cases (40:23) - – Personalized event promos with avatars (41:23) - – Support, training, and onboarding videos (42:23) - – Fortune telling and music videos?! (43:23) - – Why AI won’t replace marketers Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț 57:30

לפני 21 ימים57:30

57:30

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search volume is now a top indicator of visibility in AI-generated results (and how to grow it) The new playbook for SEO in 2025, including what metrics to track beyond traffic and backlinks Actionable tactics to get your brand mentioned by AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews Whether you’re a marketing leader or an SEO newbie, this episode will help you rethink your approach to content, attribution, and brand in the AI era. Timestamps (00:00) - – Intro (02:48) - – Why this was Exit Five’s most-registered webinar ever (05:08) - – Meet Andrei from Ahrefs (06:48) - – Is SEO dead? Not quite, but it’s harder than ever (08:28) - – AI traffic is growing fast (63% of sites already see it) (09:18) - – Why brand is your best SEO defense (11:48) - – How Google measures brand impact (keywords, mentions, clicks) (14:48) - – Calculating content ROI with traffic value (17:18) - – Why branded search volume predicts AI visibility (21:18) - – How to track brand mentions in ChatGPT, Perplexity & AI Overviews (24:18) - – AI traffic = fewer clicks, better leads (29:23) - – How to improve your visibility in AI-generated answers (36:23) - – Why backlinks matter less and PR matters more (43:23) - – New rules for writing content LLMs can surface (52:23) - – Final takeaways: metrics to watch and content to prioritize Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio 49:38

לפני 24 ימים49:38

49:38

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio , Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush. Matt and Sara cover: What it really looks like to run full-stack B2B marketing without a team How to scale content and campaigns using AI (while keeping your voice) Why outbound should roll up to marketing and how to build campaigns that aren’t ignored You’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size. Timestamps (00:00) - – Intro and Sara’s role at Stryber (04:08) - – What full-stack marketing looks like for a solo marketer (05:58) - – Why generalist marketers are thriving right now (08:28) - – Using AI to speed up execution (without losing strategy) (10:18) - – How Sara manages freelancers and internal resources (12:33) - – Taking ownership of outbound as a marketer (14:48) - – Why cold outreach is failing and what works better (17:28) - – How she uses AI to write, edit, and shape short-form content (19:48) - – Voice note workflows and turning them into posts (21:48) - – Strategic planning and vertical-based positioning (27:28) - – The future of content marketing and newsletter cadence (31:23) - – Why people connect with creators more than brands (34:05) - – How Sara built a trusted, high-engagement personal brand (39:38) - – Turning sponsored content into actual demand (45:53) - – Final advice for solo marketers and closing thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro 54:18

לפני 28 ימים54:18

54:18

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro , VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and Jennifer cover: How product marketing can become a company-wide growth lever through tighter GTM alignment, strategic planning, and better customer intel Practical ways her team is using AI to reduce content workload, cut freelancer spend, and increase speed-to-market How to coach marketers to use AI responsibly, and why curiosity and judgment matter more than ever It’s a tactical, behind-the-scenes look at what high-impact product marketing really looks like in 2025, including strategy, systems, and AI. Timestamps (00:00) - – Intro (02:51) - – What product marketing owns today (06:38) - – Launch and learn vs launch and leave (07:48) - – How PMM drives company strategy (11:13) - – Aligning teams around growth levers (14:48) - – Gathering customer and market intel (18:53) - – Quick, AI-powered research tactics (20:33) - – Sharing insights across the org (24:33) - – Real examples of AI in use (27:53) - – Eliminating freelancer spend with AI (29:33) - – What to feed AI to get results (32:23) - – Coaching teams to use AI well (35:53) - – Weekly AI spotlights and team habits (38:08) - – Building a team-wide AI culture (41:38) - – Setting realistic AI expectations (45:23) - – Example prompts and experiments (47:40) - – The role of community and mentorship (53:53) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook 59:28

לפני 4 weeks59:28

59:28

#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook , Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing. Jess and Matt cover: How content marketers can transition into marketing leadership and what gaps to prepare for The strategy behind building a brand that stands out in B2B (and why Vector leans into being “a little unhinged”) How Jess built her first marketing budget from scratch and sold it in using storytelling, not spreadsheets You’ll walk away with tactical insights on running a modern B2B marketing org, from content and brand to budgeting and team structure. Timestamps (01:00) - – Jess’s B2C roots at McDonald’s and Kellogg (04:48) - – Jumping into B2B and growing through content (06:33) - – Why she moved from Head of Content to Head of Marketing (09:08) - – Hiring product marketing first (and why it matters) (13:18) - – How Vector built a bold B2B brand with personality (17:18) - – What Jess looked for in her first marketing hire (20:38) - – Building and pitching her first full marketing budget (26:03) - – Creating a 30/60/90 plan that actually drives buy-in (27:33) - – Category content, SEO, and early wins with AI (31:53) - – The podcast pivot: ditching “Funnel Cake” for something better (35:33) - – How she knew Vector was the right fit (39:13) - – Going all-in on YouTube and video-first strategy (43:23) - – Short-form content, brand building, and trust (45:53) - – Biggest lesson: balance long-term planning with quick wins (50:23) - – Leading with action and setting the tone as a new marketing leader (52:23) - – How Jess communicates vision and builds internal alignment (55:53) - – Wrap-up and final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand 55:59

לפני 5 weeks55:59

55:59

#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand , a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the same challenges. Matt and Sandra cover: How non-SaaS teams drive growth without demos, PLG, or huge lead volume Why events, word of mouth, and referrals often outperform funnels in these orgs Tactical ideas for gifting, partnerships, and pipeline-building on a lean budget Whether you work in SaaS or not, you’ll walk away with creative, scrappy strategies to build trust and drive results in B2B. Timestamps (00:00) - – Intro (03:18) - – Why Exit Five launched the Non-SaaS group (08:38) - – What makes non-SaaS marketing different (11:58) - – Budgets, sales cycles, and team structure (16:48) - – Why brand and trust matter more (18:58) - – Events > funnels in non-SaaS (28:13) - – How to build brand on a budget (33:43) - – Word-of-mouth and referral tactics (38:23) - – Gifting and relationship-driven growth (44:23) - – Scrappy, creative plays that actually work (49:53) - – What’s next for the Non-SaaS community Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team 59:46

לפני 5 weeks59:46

59:46

#264 Async Work | In this episode, Dave is joined by Ashley Faus , Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands , Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Together, they unpack how Atlassian has rethought marketing org structure, internal comms, and meetings to drive higher output with fewer syncs. Dave, Ashley, and Molly cover: The framework Atlassian uses to reduce meetings and communicate asynchronously (including how to structure updates that actually get read) How to balance transparency with clarity and avoid information overload across Slack, Loom, and Confluence Tactical ways to structure team rituals, recurring meetings, and brainstorms to focus on output, not performative busywork You’ll walk away knowing how to run a leaner, more effective marketing team (without drowning in Slack and Zoom). Timestamps (00:00) - – Intro (03:48) - – Why marketers showed up live: too many meetings, too little output (06:48) - – Meet the guests: Ashley Faus and Dr. Molly Sands from Atlassian (09:18) - – What “Team Anywhere” means at Atlassian (11:18) - – The difference between information sharing and real connection (13:48) - – Why marketing updates often fall flat internally (15:48) - – How to communicate clearly inside the org (and get your message read) (19:18) - – Structuring updates: topic, who it’s for, action, context (22:18) - – When you need a meeting vs. when async works better (26:18) - – “Sparring” meetings: real-time collaboration between equals (28:48) - – What actually builds team connection (hint: not team happy hours) (32:23) - – Async tools Atlassian uses across marketing (34:53) - – Getting quiet team members to contribute in meetings (37:23) - – How Atlassian runs recurring team rituals without wasting time (41:23) - – Cross-functional alignment: structure, scorecards, and shared goals (44:23) - – Best practices for async tools like Loom and Confluence (47:23) - – Do brainstorming meetings even work? Here’s when they do. (50:23) - – What to share with non-marketers (and what to skip) (53:23) - – Why creating focus is the most underrated leadership skill (55:23) - – Final takeaways from Ashley and Molly Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman 46:34

לפני 6 weeks46:34

46:34

#263 Marketing Strategy | Dave is joined by Jason Lyman , CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignment, and channel ownership Why events are their #1 channel and how creative formats drive real pipeline The KPI + OKR system they use to prioritize work and measure marketing’s impact You’ll walk away with a clearer understanding of how to design your team, focus your strategy, and invest in channels that actually drive results. Timestamps (00:00) - – Intro (02:48) - – What Customer.io does and who they serve (03:48) - – Growth story: from bootstrapped to private equity-backed (05:48) - – Team size and breakdown of the 30-person marketing org (07:48) - – Balancing PLG and sales-led within one team (09:48) - – How the org is structured: focus teams vs. centers of excellence (11:48) - – Aligning team goals to sales motions and funnel stages (13:48) - – How Customer.io prioritizes internal marketing requests (15:48) - – Avoiding the “who bangs the table loudest” trap (16:48) - – Cross-functional alignment with sales and product (18:48) - – KPI vs. OKR: how Customer.io uses both (22:23) - – Examples of key KPIs for the business (24:23) - – How OKRs cascade across the org (26:23) - – Why structured goal setting leads to better marketing impact (28:23) - – What channels are working: events are back (29:23) - – Examples of creative event formats that build community (31:23) - – Building pipeline without pitching at events (33:23) - – How Customer.io defines and tracks long-term influence (36:23) - – The decline of SEO and rise of AI-influenced buying (38:23) - – Why positioning is more important than ever (40:23) - – Product and marketing alignment in a modern org (42:23) - – Selling both the product and the roadmap (43:23) - – Jason’s one wish for marketers: better customer data (45:23) - – Personalization, adaptability, and breaking through the noise (46:23) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

1
Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close 55:33

לפני 6 weeks55:33

55:33

#262 Content Strategy | Dave sits down with Chelsea Castle , Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords Timestamps (00:00) - - Intro to Chelsea (01:48) - - Merging Brand and Keyword-Driven Content (01:49) - - Aligning Brand and Content Strategy with Your Goals (01:56) - - New Content Channels for B2B (02:00) - - How to Measure Content Engagement (02:22) - - LinkedIn for B2B (02:26) - - Chelsea’s Experience at Chili Piper (02:31) - - Improving Content for Podcasts (02:36) - - Driving Website Traffic Through Brand Content Strategy (02:36) - - Skyscraper SEO Content Strategy (02:44) - - How to Craft a Brand Strategy (02:45) - - How to Grow Using Gated Content (02:47) - - How to Maximize Search Impact Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

לפני 22 weeks1:02:58

1:02:58

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype ), Ido Mart (CMO at Manychat ), and Kimberly Storin (CMO at Zayo ) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving. Dave, Megan, Ido, and Kimberly cover: What every new CMO needs to know about leading a marketing org How to align with CEOs, CFOs, and key stakeholders to drive business impact The biggest marketing shifts happening right now (and what’s no longer working) How to prove marketing’s impact in the era of efficiency Timestamps (00:00) - – Introduction to the CMO panel (04:00) - – The evolving role of the CMO in 2025 (07:26) - – The biggest challenges marketing leaders face today (10:33) - – How to align marketing with CEOs, CFOs, and key stakeholders (14:08) - – What every new CMO needs to know when stepping into the role (17:43) - – The marketing strategies that are working right now (and what’s not) (21:30) - – Why B2B marketing is more emotional than most people realize (26:31) - – How to prove marketing’s impact in a data-driven, efficiency-focused era (30:13) - – The shift from demand gen to brand-led growth (33:38) - – The role of storytelling and positioning in B2B marketing success (37:53) - – Building a high-performing marketing team and the skills CMOs need today (41:33) - – Key takeaways and final advice for marketing leaders Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button? Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting. That’s where Walnut comes in. Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too. And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL. Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io . And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!…

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דומה לThe Exit Five CMO Podcast (Hosted by Dave Gerhardt)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Exit Five CMO Podcast (Hosted by Dave Gerhardt) « »
6 Steps to Building a Customer Insights Program with Shoshana Kordova