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תוכן מסופק על ידי Pat Rigsby. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Pat Rigsby או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Fitness Business School - 602 - Expansion, Adaptability, and Athletic Excellence with Eric Cressey
Manage episode 462062273 series 3561686
תוכן מסופק על ידי Pat Rigsby. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Pat Rigsby או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Ready to grow your clientele & revenue?
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Growth and Adaptability in the Fitness Industry with Eric Cressey In this episode of the Fitness Business School, host Pat Rigsby sits down with Eric Cressey to discuss the latest developments in the fitness industry, focusing on Cressey’s rapidly growing facilities at CSP (Cressey Sports Performance). The conversation highlights the challenges and decisions involved in expanding the facility, including the recent acquisition of new space to accommodate their growth. Cressey also shares insights into balancing his roles, including his work with the New York Yankees and family responsibilities. Additionally, the discussion covers strategies for maintaining high-quality training and client relationships, the importance of team selection and development, and future goals for seminars and educational programs at the expanded CSP. Cressey emphasizes the importance of adding value, protecting the brand, and leveraging strategic partnerships to foster growth and success. 00:00 Introduction and Annual Podcast Kickoff 00:47 State of the Union: CSP Growth and Expansion 05:01 Balancing Responsibilities: Yankees and CSP 08:52 Lessons from the Yankees: Protecting the Brand 12:11 Managing Growth and Building a Team 20:27 Future Plans and Exciting Developments 22:33 Exciting Corporate Partnerships and Personal Resolutions 23:54 Spring Training and Facility Traffic Flow 25:47 Balancing Family Life and Gymnastics Challenges 29:04 Adding Value and Building Relationships 33:40 Challenges of Remote Coaching and Administrative Growth 41:54 Concluding Thoughts and Future Plans688 פרקים
Manage episode 462062273 series 3561686
תוכן מסופק על ידי Pat Rigsby. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Pat Rigsby או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Ready to grow your clientele & revenue?
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Growth and Adaptability in the Fitness Industry with Eric Cressey In this episode of the Fitness Business School, host Pat Rigsby sits down with Eric Cressey to discuss the latest developments in the fitness industry, focusing on Cressey’s rapidly growing facilities at CSP (Cressey Sports Performance). The conversation highlights the challenges and decisions involved in expanding the facility, including the recent acquisition of new space to accommodate their growth. Cressey also shares insights into balancing his roles, including his work with the New York Yankees and family responsibilities. Additionally, the discussion covers strategies for maintaining high-quality training and client relationships, the importance of team selection and development, and future goals for seminars and educational programs at the expanded CSP. Cressey emphasizes the importance of adding value, protecting the brand, and leveraging strategic partnerships to foster growth and success. 00:00 Introduction and Annual Podcast Kickoff 00:47 State of the Union: CSP Growth and Expansion 05:01 Balancing Responsibilities: Yankees and CSP 08:52 Lessons from the Yankees: Protecting the Brand 12:11 Managing Growth and Building a Team 20:27 Future Plans and Exciting Developments 22:33 Exciting Corporate Partnerships and Personal Resolutions 23:54 Spring Training and Facility Traffic Flow 25:47 Balancing Family Life and Gymnastics Challenges 29:04 Adding Value and Building Relationships 33:40 Challenges of Remote Coaching and Administrative Growth 41:54 Concluding Thoughts and Future Plans688 פרקים
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1 Fitness Business School - 608 - Create a Cash Infusion 12:28
12:28
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Creating a Cash Infusion: Tips and Strategies for Business Owners In this episode, Pat Rigsby discusses the importance of embracing sales as a value exchange and offers practical strategies for generating cash flow in business. He shares insights from a conversation with a coach who had an aversion to selling and emphasizes the benefits of viewing sales as the start of a partnership. He recounts a successful 21-day cash infusion challenge and suggests various ways to create additional revenue, including offering specialty programs, selling add-ons, and charging enrollment fees. Pat Rigsby also highlights the importance of solving more customer problems and being proactive in sales to build a sustainable business model. 00:00 Introduction to Cash Infusion 00:22 Overcoming Aversion to Selling 02:03 The Value of Ethical Selling 02:29 Exploring Cash Infusion Strategies 03:37 Subscription Models and Beyond 04:00 Solving Problems for Additional Revenue 04:55 Specialty Programs and Workshops 05:31 Maximizing Client Engagement 07:15 Leveraging Enrollment and Maintenance Fees 09:09 Creative Cash Generation Tips 10:10 Conclusion: Embrace Proactive Selling --- Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh…

1 Fitness Business School - 607 - Why a Business Fails 10:15
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Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Understanding the Root Causes of Business Failure In this episode, Pat explores the reasons why businesses fail, drawing from his experience across various industries. He identifies common excuses like location and market saturation but emphasizes the critical role of the owner's psychology and proactive strategy. By highlighting examples such as independent restaurants and misguided business tactics, he underscores the importance of aligning strategy with actions and continuously seeking opportunities. He shares insights on how successful business owners take responsibility, remain proactive, and avoid the pitfalls that often lead to failure. 00:00 Introduction: Why Businesses Fail 00:17 Observations from Various Industries 01:52 The Owner's Mentality 02:53 Strategy and Tactics 03:51 Proactive vs. Reactive Business Owners 05:59 The Role of Luck and Effort 06:49 Conclusion: Learning from Failures…

1 Fitness Business School - 606 - Achieve Your Goals in 18 Months or Less 10:41
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אהבתי10:41
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Reaching Your Fitness Business Goals in 18 Months In this episode of the Fitness Business School podcast, host Pat Rigsby discusses the keys to achieving your fitness business goals within 18 months. He shares insights from his experience with a disciplined client, Sam Bakhtiari, who built a nine-figure fitness empire. Pat emphasizes the importance of following a structured plan, being committed, and consistently putting in the work to see significant progress. He introduces the concept of 'FTDI' (Follow the Damn Instructions) as a simple yet powerful approach to reaching business milestones. Additionally, Pat offers a free ideal business diagnostic evaluation to help identify and address the most critical needs for business growth. 00:00 Introduction to Achieving Goals in 18 Months 00:28 Client Success Story: Sam Bakhtiari 01:43 The Power of Following Instructions 02:43 Implementing Systems for Business Growth 04:33 Consistency and Perseverance 06:42 Commitment to the Plan 07:42 Real-Life Success Stories 08:54 Conclusion and Special Offer…
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Building a Power Network: Simple Steps to Strengthen Relationships In this episode, Pat discusses the importance of building a powerful network and shares insights from a recent panel discussion at Shawnee State University. He emphasizes the value of maintaining relationships and seeking advice from knowledgeable individuals. Pat introduces two key strategies: 'Follow up Friday' for keeping current connections strong, and actively seeking advice from potential mentors to create new, valuable relationships. Through personal anecdotes and practical tips, he illustrates how these steps can help in building a robust and supportive network. 00:00 Introduction to Building a Power Network 00:08 The Importance of Networking 01:06 Franchise Training and Networking 01:57 Networking for College Students 02:48 Follow Up Friday: Maintaining Connections 04:05 Asking for Advice: Building New Relationships 06:05 Conclusion: Steps to Build a Power Network…

1 Fitness Business School - 604 - Be More Personal in 2025 15:50
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Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Importance of Personal Connection for Business Growth in 2025 In this episode of the Fitness Business School podcast, Pat Rigsby discusses the crucial focus for fitness business owners to grow in 2025: personal connection. He emphasizes the pitfalls of over-relying on AI-driven content and the importance of humanizing your brand through personalized communication, video content, and direct engagement. Pat explains that people need substantial time with a brand to form trust and make informed decisions, highlighting the need for fitness professionals to build real relationships both online and offline. The episode concludes with a special offer for listeners to undergo a free Ideal Business Diagnostic to help identify and address key areas for business growth. 00:00 Introduction: The Key to Growth in 2025 00:31 Current Trends in the Fitness Industry 02:13 The Importance of Personal Connection 04:48 Building Relationships and Trust 06:11 Time with Brand: A Crucial Factor 11:23 Practical Steps to Personalize Your Approach 14:01 Conclusion and Special Offer…

1 Fitness Business School - 603 - How to Convert More Leads Into Paying Clients 18:14
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אהבתי18:14
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Mastering Client Conversions: Four Steps to Boost Your Business In this episode, Pat Rigsby dives into effective strategies for converting more leads into clients. He emphasizes the importance of moving beyond merely gathering leads to improving the follow-up and conversion processes. Pat Rigsby outlines a four-step approach: engagement, discovery, value building, and offering tailored program options. He highlights the significance of building rapport, understanding client needs, personalizing value propositions, and giving clients control over their choices. This comprehensive guide aims to help business owners enhance their client conversion rates by making each lead more valuable through meaningful interactions. 00:00 Introduction to Client Conversion 00:09 Understanding the Lead Problem 02:30 The Importance of Engagement 05:05 Discovery Phase: Asking the Right Questions 09:17 Building Value with Personalized Solutions 11:59 Presenting Programs and Closing the Deal 14:26 Maximizing Lead Value…

1 BONUS EPISODE - Build Around What Won't Change...Not TikTok 10:01
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Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- In this BONUS episode of the Fitness Business School podcast, Pat discusses how to build a durable fitness business by focusing on fundamental principles that never change. He covers the importance of connection, convenience, value, trust, and growth. Pat also reflects on the evolution of social media and marketing platforms over the years, emphasizing the need to build a rock-solid foundation to adapt to changing trends. Finally, he introduces an Ideal Business Diagnostic aimed at helping fitness business owners pinpoint their next steps for growth and improvement. 00:00 Introduction to Building Around Constants 00:28 The Evolution of Social Media Platforms 01:40 Timeless Business Foundations 02:24 The Importance of Connection 03:31 Convenience as a Key Factor 04:13 Delivering Value to Customers 05:18 Building Trust with Your Audience 05:51 The Desire for Personal Growth 07:22 Leveraging Technology and Trends 08:14 Conclusion and Special Offer…

1 Fitness Business School - 602 - Expansion, Adaptability, and Athletic Excellence with Eric Cressey 44:34
44:34
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אהבתי44:34
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Growth and Adaptability in the Fitness Industry with Eric Cressey In this episode of the Fitness Business School, host Pat Rigsby sits down with Eric Cressey to discuss the latest developments in the fitness industry, focusing on Cressey’s rapidly growing facilities at CSP (Cressey Sports Performance). The conversation highlights the challenges and decisions involved in expanding the facility, including the recent acquisition of new space to accommodate their growth. Cressey also shares insights into balancing his roles, including his work with the New York Yankees and family responsibilities. Additionally, the discussion covers strategies for maintaining high-quality training and client relationships, the importance of team selection and development, and future goals for seminars and educational programs at the expanded CSP. Cressey emphasizes the importance of adding value, protecting the brand, and leveraging strategic partnerships to foster growth and success. 00:00 Introduction and Annual Podcast Kickoff 00:47 State of the Union: CSP Growth and Expansion 05:01 Balancing Responsibilities: Yankees and CSP 08:52 Lessons from the Yankees: Protecting the Brand 12:11 Managing Growth and Building a Team 20:27 Future Plans and Exciting Developments 22:33 Exciting Corporate Partnerships and Personal Resolutions 23:54 Spring Training and Facility Traffic Flow 25:47 Balancing Family Life and Gymnastics Challenges 29:04 Adding Value and Building Relationships 33:40 Challenges of Remote Coaching and Administrative Growth 41:54 Concluding Thoughts and Future Plans…

1 Fitness Business School - 601 - Know Like Trust Truth 14:22
14:22
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אהבתי14:22
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Building Strong Client Relationships with Know, Like, Trust, and Truth In this episode, Pat challenges the common marketing formula of know, like, and trust (KLT) by adding a crucial fourth element: truth. He explains how KLT happens sequentially rather than simultaneously and shares personal insights from his own decade-long experience. Pat emphasizes the importance of visibility, likability, and building trust through social proof and real-life demonstrations. By incorporating 'truth' into marketing, which involves demonstrating genuine evidence and offering low-risk trials, business owners can attract more ideal clients and foster long-lasting relationships. He advocates for a relationship-driven approach over transaction-focused marketing, aiming for informed and satisfied clients. 00:00 Introduction to Know, Like, Trust, and Truth 01:27 Understanding the Know Stage 03:02 Building the Like Factor 04:07 Establishing Trust with Social Proof 05:58 The Importance of Truth in Marketing 11:22 Combining Know, Like, Trust, and Truth for Success…

1 Fitness Business School - 600 - The 10-10-3 Approach 10:57
10:57
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אהבתי10:57
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Mastering Relationship Marketing with the 10-10-3 Approach In this episode, Pat Rigsby delves into the 10-10-3 framework for effective relationship marketing. He explains how to create 40 high-quality pieces of content by addressing the top 10 frequently asked questions and 10 questions clients should be asking. Pat also introduces the 'super signature' concept to offer three actionable ways to engage clients, fostering trust and facilitating conversions from prospects to committed clients. 00:00 Introduction to the 10 10 3 Approach 01:13 The First 10: Answering Common Questions 02:22 The Second 10: Questions They Should Be Asking 05:38 The 3: Creating a Super Signature 07:39 Implementing the 10 10 3 Approach…

1 Fitness Business School - 599 - Predictions for 2025 - Part 2 18:40
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אהבתי18:40
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- In this episode, Pat discusses three key predictions for the future of the fitness and wellness industry. He elaborates on the role of AI in business over the next 12 to 18 months, highlighting its potential for personalization and assisting roles. Pat emphasizes that AI should not replace human roles but augment them to increase efficiency. He also delves into the growing importance of wellness and longevity, highlighting opportunities to serve older demographics and focus on holistic health. Finally, Pat advises independent training facilities to embrace personalization and specialization to remain competitive in an increasingly crowded market. He underscores the necessity of effective marketing and operational systems for independent business owners in the fitness industry. 00:00 Introduction and Episode Overview 00:24 Prediction 1: The Role of AI in Business 02:49 Prediction 2: AI as an Assistant, Not a Replacement 05:36 Prediction 3: Wellness and Longevity in Fitness 10:30 Prediction 4: Opportunities for Independent Training Facilities 15:42 Conclusion and Final Thoughts…

1 Fitness Business School - 598 - Predictions for 2025 - Part 1 17:39
17:39
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אהבתי17:39
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Future Fitness: Predictions for 2025 - Part 1 In this episode, Pat Rigsby discusses his predictions for the fitness and sports performance landscape in 2025. Drawing on his history of being an early adopter of innovative fitness trends, he shares insights based on extensive observation of parallel industries. Pat highlights two key predictions: an increased focus on accountability in both online and offline fitness programs to ensure consistent client results, and a push towards more collaboration among fitness professionals and related sectors such as health and sports performance to better serve their clientele. Stay tuned for the next episode where he will cover additional major trends. 00:00 Introduction to 2025 Predictions 00:36 Historical Accuracy and Observations 03:35 The Importance of Accountability in Fitness 09:15 Collaboration in the Fitness Industry 15:38 Conclusion and Upcoming Predictions…

1 Fitness Business School - 597 - Pre-Loading Your Year 11:48
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אהבתי11:48
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Preloading Your Year: A Guide to Effective Annual Planning In this episode, Pat discusses the concept of preloading your year to ensure success. He highlights the importance of integrating cashflow into your calendar and using a structured planning system. Pat explains his preference for six-week planning cycles over quarterly cycles and emphasizes the importance of setting weekly priorities, facilitated by structured check-ins. He also introduces the concept of 'owning the day' by planning the upcoming day the evening prior. The key takeaway is that by strategically planning and calendaring critical activities, individuals and businesses can better manage their time, improve consistency, and achieve their goals. 00:00 Introduction to Preloading Your Year 00:49 The Power of Preloading: Cashflow in Your Calendar 03:45 Effective Planning Systems: Six-Week Cycles 05:07 Weekly Check-ins: Win the Week Approach 08:01 Daily Planning: Owning the Day 09:31 Conclusion: Combining Cashflow and Planning Systems…

1 Fitness Business School - 596 - A Lesson from the Hospital 10:27
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אהבתי10:27
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- In this episode, Pat reflects on his recent experience at the hospital where his father underwent open-heart surgery. He shares valuable lessons about balancing business and personal life. Pat emphasizes the importance of building a business that not only serves clients but also allows the owner to lead a fulfilling life. He discusses the need to prioritize health, family, and personal goals, reminding listeners that time is limited and they should strive to enjoy life's moments now rather than postponing them. Pat encourages entrepreneurs to reengineer their businesses to align with their desired lifestyles and to appreciate the present while building something they are proud of. 00:00 Introduction: A Lesson from the Hospital 00:58 Gratitude for Business Flexibility 02:22 The Value of Time and Experiences 03:41 Shifting Priorities and Health 04:46 Appreciating the Moment 05:39 Building a Fulfilling Business 07:54 Conclusion: Reset and Reengineer…

1 Fitness Business School - 595 - Choosing a Single Target Market 11:51
11:51
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אהבתי11:51
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers. 00:00 Introduction to Target Market Selection 00:18 The Pitfalls of Broad Marketing 00:45 The Power of a Single Target Market 01:05 Local Business Targeting Strategies 02:01 Understanding Customer Proximity 02:44 Focusing on Customer Desires 05:40 The Importance of Specialization 07:34 Aligning Marketing with Customer Needs 08:44 Conclusion and Key Takeaways…
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