Why Gym Owners Need This Simple Formula: Patience and Passion

The Fitness Marketing Agency Podcast

In this episode, we sit down with John Lark, a pioneering force in the fitness industry, who has been transforming clients' lives in Ireland since 2001. John shares his incredible journey from freelance personal trainer to running a successful SGPT gym. He dives into the philosophies that have shaped his approach, the importance of continuous learning, and the value of focusing on one location before expanding. With insights into client relationships, staff development, and innovative marketing strategies, John provides valuable lessons for gym owners and fitness enthusiasts alike. Join us to discover how a commitment to results and community can redefine success in the fitness industry.

Key Highlights:

• Insights from a successful gym owner with 20 years of experience in the industry.

• The power of patience and obsession in achieving long-term success.

• How John merged rehabilitation with SGPT to enhance client results.

• Strategies for maintaining high retention rates with an 80% conversion.

• Developing a supportive and accountable team culture in the gym.

• How to understand and meet clients where they are in their fitness journey.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=johnlarkyt

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with John and his gym Sphere Fitness on their Website:

https://spherefitnessstudio.com/

This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:

https://ptqualification.com/pt-certification

This episode is also sponsored by Fitness Business Development Academy, to find out more, you can find them using the link below:

https://www.thefbda.com/