EP10: Exploring the Evolution and Future of Optometric Media with mivision's Todd Tai

The Focused View: Empowering Eye Care Professionals

In this episode, Michael Nasser is joined by Todd Tai, the Managing Director of mivision Magazine & Digital, to explore the evolution and transformative journey of mivision magazine. From its inception in 2006, focusing on eyewear to becoming a media company that bridges optometrists and ophthalmologists, this episode offers insights into how mivision adapts to the changing media landscape whilst promoting professional collaboration and advancing education.

Throughout the conversation, Michael and Todd discuss the critical role of optometric media, the significance of accessible Continuing Professional Development (CPD) modules, and the growing importance of digital content and AI in the eye care industry.

Todd Tai had a distinguished and varied career in the magazine and media industry, spanning more than two decades. His passion about eye care education led him to co-found mivision magazine, which has become an influential publication that provides free, high-quality online CPD education in the eye health industry.

Key Topics with Timestamps:

2:00 - Todd Tai's career background and founding the mivision magazine

6:57 - Role of media in the optometry space

10:35 - mivision's evolution from magazine to media company

12:38 - The power of LinkedIn in the industry-specific networking

15:10 - Delivering content to the right person at the right time

17:36 - Pioneering online CPD platform in the eye care sector

19:04 - Expanding CPD content in overseas markets

21:22 - mivision's philosophy to CPD points and its delivery

22:25 - The future influence of Mivision's CPD platform

23:46 - The shift to visual learning in medical education

25:28 - The importance of optometrist-ophthalmologist collaboration

27:32 - Global perspective on eye care professional relationships

38:58 - Impact of artificial intelligence (AI) in optometry

31:44 - Continuous learning and staying competitive

Mentioned Resources:

mivision

mivision CPD modules

mivision on LinkedIn

Episode Suggestions:

EP9: Elevate Your Practice: Topic 4 - Unlocking the Secrets to Effective Employee Onboarding and Retention

Connect with Todd Tai:

LinkedIn: https://www.linkedin.com/in/todd-tai-0624174/

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