Scaling Smart: Amrit Dhaliwal on Building Walfinch with Purpose

The Franchise Scale Up Show with Guy Coffey

Franchising isn’t about selling units as fast as you can. It’s about choosing the right people, building the right systems, and creating a culture where franchisees thrive. In this episode, I sit down with Amrit Dhaliwal, founder of Walfinch, a home healthcare franchise in the UK that’s grown 50% year-over-year since 2019.

Key Takeaways:

• Why franchisee selection is more important than rapid sales growth
  
• How fractional and experienced staff can fast-track your support team
  
• Why technology and systems drive sustainable scale in service industries
  
• How to build a culture where franchisees feel supported, not managed
  
• The importance of keeping profitability at the heart of your franchise model
  

Time Stamps:

00:00 Introduction to the Franchise Scaleup Show

00:29 Meet Amrit Dal: From Immigrant Roots to Franchise Success

03:17 The Journey from Franchisee to Franchisor

04:27 Early Business Ventures and Lessons Learned

10:05 Building and Scaling Wal Finch

14:30 Challenges and Strategies in Franchising

19:10 Selecting the Right Franchisees

21:15 Balancing Growth and Quality

23:22 Strategic Growth and Responsible Expansion

23:54 The Importance of Franchisee Selection

25:31 Building a Collaborative Franchise Culture

27:14 Engaging Franchisees Through Events and Communication

29:59 Focusing on Franchisee Profitability

34:33 Effective Franchise Support Systems

36:19 Empathy and Personal Connection in Franchise Support

38:59 Training and Upskilling Franchise Support Coaches

42:57 Concluding Thoughts and Future Aspirations
If you’re an emerging brand founder, this episode is a must-listen. Scaling responsibly isn’t about speed—it’s about control, culture, and franchisee success. Listen now, then head to guycoffey.com to book your free franchise growth strategy call. I only work with founders committed to scaling smart and protecting their vision.

Connect with Guy Coffey:
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