403. AMMA — How To Scale Beyond Growth Basics

The Game Changing Attorney Podcast with Michael Mogill

What if the secret to never running out of content, leading an AI-enabled firm, and creating unforgettable client experiences was simpler than you think?

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three questions every law firm owner should be asking right now. From staying fresh after 400 podcast episodes to making AI work for your team, and even raising the bar for client experience, this conversation is packed with insights you can apply immediately.

Here’s what you’ll learn:

• How to stay relevant without reinventing the wheel and why repetition is often your most powerful tool
• The right way to leverage AI in your firm so it empowers your team instead of replacing them
• Why client experience is the real growth driver and how to audit every touchpoint to make it exceptional

Your content, your systems, and your client experience do not need to be complicated, but they do need to be intentional.

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01:52 – Back from New York: Broadway shows, Bluey’s house, and family adventures

05:26 – How to keep creating fresh content after 400+ episodes

07:51 – Why repetition beats constant reinvention in business and leadership

10:46 – The power of message timing, brand affinity, and consistent communication

13:55 – How to bring AI into your firm and use it to empower your team

18:02 – Auditing workflows to find the best use cases for AI

19:22 – Why client experience is the true growth driver for law firms

21:03 – Lessons from world-class restaurants on service, feedback, and continuous improvement

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Links & Resources:

• Crisp Social Stack
• Net promoter score (NPS)
• David Guetta
• 11 Madison Park
• Atlas Restaurant Atlanta

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you enjoyed this episode, you may also like:

• 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead
• 398. Why Generosity is the Most Underrated Growth Strategy in Law with Randy Kessler
• 391. AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong