Manage episode 302684468 series 2981352
"1 in 130 women and girls in the world today are in some form of slavery. Let that sink in…" James Bartle, CEO, Outland Denim.
After watching the film “Taken”, the problem of human trafficking stuck in James Bartle’s mind. Then traveling in South East Asia, James witnessed a young girl for sale and had a visceral response. He had to do something.
So he founded Outland Denim.
Outland Denim is a fashion label that produces great jeans and other denim garments, worn by the likes of Meghan Markle. But they’re much more than that. The real inspiration was to become an avenue for victims of sexual exploitation to engage in safe, dignified employment as they rebuild their lives.
Skip to now: Outland Denim has been operating for over a decade, has over 750 staff and has widened their doors to accept employees from varying backgrounds of vulnerability. They’re making a difference to not only the women who have careers with them, but their families and wider communities as well.
Not content to be just socially sustainable, Outland Denim takes responsibility of their stewardship of natural resources and raw materials, through to thoughtful design, research and collaboration, they are on a mission to clean up denim’s dirty reputation as well.
Please enjoy James’ inspiring story about Outland Denim. It’s the tale of an unassuming Robin Hood style Cowboy from Queensland who could, has and will.