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Episode 10 - Creating A Content Strategy for a New Business and Our Disruption Story Framework
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Manage episode 408186416 series 3411855
תוכן מסופק על ידי Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content.
As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about what the disruption story framework is, how we came up with the angle and idea for them and then talk through how the team outlined the piece.
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