))
Episode 22: Why Most Companies Shouldn't AB Test to Improve Conversions (And What to Do Instead)
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on November 11, 2025 03:12 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 424660989 series 3411855
תוכן מסופק על ידי Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts.
Devesh explains why for most companies, it doesn't make sense to AB test.
We share that reasoning and then we talk about what you should do instead of AB testing to increase conversions. Devesh shares some funny stories from his time running an AB testing agency. Then Devesh shares how to use a conversion rate calculator.
We hope you enjoy this episode!
55 פרקים
שתפו
