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How This Bootstrapped Help Desk Software has Lasted over 10 Years Against VC Backed Competitors
Manage episode 355912797 series 3411855
תוכן מסופק על ידי Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's lasted 15+ years against funded big name players like Zendesk, HelpScout, and more.
We get into the details about what he did in the early days to launch his company, why he never really had a focus on marketing until recently, and we share some of the rankings that we've been able to generate for their business in an extremely competitive category.
Sections:
0:00 Intro
1:13 The founding story of Helpspot
5:26 Funny story about software development
7:49 Laravel
8:48 How Helpspot was funded
9:35 Pre-SaaS
11:56 How Helpspot launched
12:56 Early SEO
15:39 Enter the competitors- Zendesk, etc.
18:27 Team size
20:29 Why Helpspot never invested in marketing
25:26 Difference between VC funded and bootstrapped help desk software
29:15 Did you ever think about selling your business?
31:43 Marketing and positioning
35:23 Why invest in SEO
40:37 Results from G&C
47:10 Attribution of leads to SEO/Content
53:52 Helpspot 2023 and beyond
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