SEO vs. AI Traffic: What Our Client Data Really Shows

The Grow and Convert Marketing Show

Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal what’s actually driving conversions — and why it’s not “SEO vs. AI,” it’s both.
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SEO is dead? Not so fast.

In this episode, we share real client data comparing traditional SEO traffic vs. AI traffic (ChatGPT, Perplexity, DeepSeek, etc.). The numbers tell a very different story than the LinkedIn fear-mongering around SEO dying.

-AI traffic is growing, but it’s still only ~3–5% of SEO traffic for most clients

-Conversions often come from unexpected places (hint: not just ChatGPT)

-Declines in SEO traffic don’t mean SEO is dead — they often show up as branded searches or conversions through other channels

-Attribution is getting harder, but that doesn’t mean the channel stopped working

We break down the myths, show the actual ratios, and explain why you shouldn’t buy into the “SEO vs. AI” narrative. It’s not either/or — they work together.

If you’ve seen graphs going down and clients freaking out about AI, this episode will help you cut through the noise and actually understand what’s happening.