Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

The Influencer Podcast

I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses!

If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions.

Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

01:01 The Power of Online Courses

02:26 Creating and Launching Your Course

04:58 Why Choose Online Courses?

08:02 Real-Life Success Stories

12:55 Pricing Your Course

19:29 The Importance of the First Launch

21:35 The Importance of a 10% Edge in Course Creation

23:33 Adapting Course Content for Modern Audiences

25:10 Effective Course Launch Strategies

28:25 Finding Your Course Creator's Sweet Spot

31:07 Validating Your Course Idea

32:37 The Course Confident Bootcamp

QUOTABLES:

"When I think about online courses, I think about freedom."

— Amy Porterfield

"You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people."

— Amy Porterfield

"The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more."

— Amy Porterfield

GUEST RESOURCES:

Amy Porterfield

IG | @AmyPorterfield

RESOURCES:

[BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month!

KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.