Ep 6 – Leading with Purpose and Building Culture with Dave Minifie

The Intangible Brand

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In this episode of The Intangible Brand, Jerry welcomes Dave Minifie, a seasoned leader known for bringing clarity to the relationship between purpose, leadership, and organizational culture.

Dave shares his perspective on why understanding the “why” (whether in personal life, family, or within an organization) is essential to achieving long-term success. He explores how leaders can create environments that empower people to reach their full potential, while also helping organizations unlock possibilities beyond what they thought possible.

This conversation highlights how the personal and professional are inseparably linked, and why purpose and culture are more than just buzzwords. They’re the foundation for lasting impact.

In this Episode

• Why purpose is the foundation of effective leadership (00:09:56)
• How to cultivate a culture where people thrive and organizations grow (00:03:43)
  The importance of connecting personal values with professional leadership (00:09:56)
• How environment and trust can unlock untapped potential (00:04:28)
• Why purpose-driven organizations outperform others (00:22:38)

Guest

• Dave Minifie is the Principal of MinifiesTake, LLC, a strategic consultancy focused on helping organizations articulate their purpose, mission, and beliefs to cultivate an intentional culture and drive sustainable growth

Resources

• It’s Not What You Sell, It’s What You Stand For by Roy Spence Jr. [book]
• Start With Why by Simon Sinek [book]
• Grow by Jim Stengel [book]
• Pivot with Kara Swisher [podcast]

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