Episode #65: Ron Sheetz "How to Differentiate Your Practice"

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This month’s audio interview is with my friend Ron Sheetz about, “How to Differentiate Your Practice.” Ron and I have a long history. We spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice. Just a few of the topics we discuss are: A Solo Doc’s First and Most Important Job Differentiate or Die (Jack Trout & Al Ries) How Dentistry Equates Transformation The Transfer of Trust Triangle How to Establish a Preponderance of Proof Why Stories are so Powerful The Top 4 Mistakes Dentists Make With Patient Testimonials How Just One Aspect of Your Story Can Connect You With Prospective Patients How a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice (This year she'll sell her practice and start enjoying her comfortable post-dentistry plan) How Every Practice Can Employ 'Disney-Style' Marketing To Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows) And, much, muchmore. . .

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