התחל במצב לא מקוון עם האפליקציה Player FM !
Marketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blog
Manage episode 289035354 series 2846170
Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist blog which is the authority on marketing technologies.
He is the author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative.
We discuss the way that technology and marketing are merging together and what marketers can learn from software engineers. We cover testing, iterative approaches and the importance of strategy.
We also cover No Code for allowing marketers to create automations and workflows without needing to write code. We have a debate on the pronunciation of Zapier, the pioneering No Code platform.
Finally Scott tells us about some the technologies of the future.
24 פרקים
Manage episode 289035354 series 2846170
Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist blog which is the authority on marketing technologies.
He is the author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative.
We discuss the way that technology and marketing are merging together and what marketers can learn from software engineers. We cover testing, iterative approaches and the importance of strategy.
We also cover No Code for allowing marketers to create automations and workflows without needing to write code. We have a debate on the pronunciation of Zapier, the pioneering No Code platform.
Finally Scott tells us about some the technologies of the future.
24 פרקים
כל הפרקים
×ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.