Cannabis and the importance of being truly authentic when building a product business – interview with Ian and Sam from CBDiablo

The Lifestyle CEO

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Cannabis – an industry that has truly exploded in the last 2 years, and it has been suggested that the market for it could surpass the £2billion mark by 2024.

Succeeding in this type of market is certainly not without its challenges, especially in the UK which still stops CBD businesses from promoting their products on social channels or google, and is very strict around the type of messaging that can be used.

So speaking to Ian and Sam from CBDiablo – arguably one of the most successful CBD brands in the UK – was incredibly fascinating. We certainly did not know much about how the industry works, how hard it is to work in, but also how many possibilities lie ahead for this industry.

Ian and Sam are two of the most genuine people we have come across, and it came as no surprise to learn about how they are using their voice in the market to help men with mental health struggles by donating 20% of each sale to the charity Calm.

If you are looking to break into a new/up and coming market (cannabis or not), or if you are looking to understand how to stand out in a crowded market by being truly authentic to yourself and your mission, this interview is not to be missed

To find out more about CBDiablo you can:

Follow on Instagram: @CBDiablo

Find them online: https://cbdiablo.co.uk

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