How specific should you go in your niche? How to attract an investor? How to find a community and support group? So many questions answered by Lily of Reform the Fold & Andy of Captivate Group

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Welcome back to the Corporate Dropouts! On this week’s episode we have not one but TWO amazing guests in conversation with us. This one is interesting as we have both the entrepreneur and the investor on – so we are getting two sides of the coin told on one juicy episode. Let us tell you more….
So Lily – a digital marketing guru who is THE go to for fashion and retail brands worked for VERY for about ten years, during which she got both technical digital skills as well as brand side creative skills – a very rare mix for digital marketers now. She has used this to become the go to when a fashion brand is looking to produce digital marketing campaigns. Because of this, Andy, our second guest, spotted Lily and her potential very quickly. In a story that sightly differs from the norm, it was Andy who persuaded Lily to go out on her own and then eventually start her own agency – Reform The Fold which Lily was very sceptical about to start with – however, almost 6 months in to corporate dropout life and she’s loving every minute.
Now, Andy is also on our podcast and his story is equally as interesting. He has been a Corporate Dropout a lot longer, and now runs Captivate Group which essentially invests in and nurtures marketing agencies of all different disciplines – and this is what Lily has joined in to. This gives her the investment and the support that we all so desire when starting out on our own as entrepreneurs. As an investor it is so insightful to hear Andy’s expertise and wisdom on what he would look out for when looking for businesses – and even if you’re not in the marketing space, this is a really key interview to listen too.
We were thrilled with how this interview came out, and we hope you find it as useful and interesting as we did. Find out more about our guests at the below links:
Follow Lily: https://www.linkedin.com/in/lilythistlewood/
Follow Andy: https://www.linkedin.com/in/andrew-southcott-a9140767/
If you are a budding corporate dropout, solopreneur, entrepreneur, mumoreneur, start up founder – whatever you prefer to call yourself don’t forget tocheck out our website The Lifestyle CEO – designed to help you on your journey as you figure out how to set goals, and stick to them, how to find the best routine and habits for your lifestyle and how to set yourself up for personal and business success. Find out more: www.thelifestyleceo.co.uk

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