288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G

The Marketing Millennials

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הוסף לפני four שנים

תוכן מסופק על ידי Daniel Murray. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Daniel Murray או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The So What from BCG

1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

לפני 9 ימים18:09

הפעל מאוחר יותר

רשימות

לייק

אהבתי

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

לפני שנה 44:24

MP3•בית הפרקים

Did you know YOU are an influencer?

Everyone technically is.

In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products?

Plus, you can actually gain market share by telling consumers they’re missing out on an attribute your product has. (Hint: think 5 Hour Energy…with no crash later.) This FOMO consumers feel? It could be your ticket to success.

And, we continue the on-going conversation about influencer marketing: turns out, you actually don’t need millions of followers to influence others—and someone else doesn’t need millions of followers to influence YOU. Ever recommended makeup to a friend or bought a shirt because you saw a Facebook friend wear it? You’re an influencer and you’ve been influenced.

If you’re into finding out the “why” behind purchasing and the bottom of the marketing funnel, this episode is for you.

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

502 פרקים

#Business #Marketing #Daniel Murray #Careers #Social Media

The Marketing Millennials

288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G

The Marketing Millennials

24 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

Did you know YOU are an influencer?

Everyone technically is.

If you’re into finding out the “why” behind purchasing and the bottom of the marketing funnel, this episode is for you.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

502 פרקים

#Business #Marketing #Daniel Murray #Careers #Social Media

כל הפרקים

The Marketing Millennials

1
315 - The Inside Scoop on LinkedIn Marketing with Alex Rynne, Senior Content Marketing Manager at LinkedIn 39:46

לפני 1 day39:46

39:46

We have an “in.” And she’s giving us the deets on everyone’s favorite platform, LinkedIn. Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there’s so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her 10+ years at the company. From profile faux pas to scaling B2B brands, she’s seen it ebb and flow. What are the mistakes that brands are making? Why should (or shouldn’t) a brand have a page? And, Alex shares that video is here to stay on LinkedIn. What kind of videos should be posted? What’s the general consensus on short form video? (Hint: LinkedIn will never be TikTok. And that’s perfectly fine.) Plus, what’s up with all the random commenting? Daniel and Alex share how commenting on others’ posts can really make a difference in engagement. If you’re a marketer who wants to grow your brand and create meaningful connections on LinkedIn, this is the episode for you. Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
SPECIAL SERIES: LinkedIn’s Latest Changes | Bathroom Break #45 🚽 11:17

לפני 3 ימים11:17

11:17

LinkedIn made some changes. Have you noticed? Daniel and Jay are tackling Marketers’ favorite platform, LinkedIn. From new features on their newsletter capabilities to going deeper in email, there are little nooks and crannies to keep note of. How are these changes going to impact comment strategy? Are newsletter invitations to every connection actually hurting your newsletter? Plus, how do you take your TikTok brain and apply it to LinkedIn’s short form video feature? This short ‘n sweet Bathroom Break is all about hacking LinkedIn. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
314 - Why You Should Attend Events in Your Community with Aya Robinson, Opry Entertainment Group 20:59

לפני 6 ימים20:59

20:59

Now that events are back in-person, are you going to them? This episode’s guest, Aya Robinson of Opry Entertainment Group, shares why going to events in your community is more than just about showing up. It’s a way to interact with and learn from the people near you. For example, when Aya moved to Nashville, she was able to attend events with associations like the local American Marketing Association chapter. It’s a great way to meet new people if you’re new to the job or the area in general. Plus, outreach is a huge part of growing local organizations. If you’re in charge of your organization or club, how do you expand? Who should you contact? The answer is usually the marketing teams at related companies. And, Aya shares some pretty valuable advice about reaching out to others, even if you feel hesitant. If you’re a marketer who wants to grow your network and create meaningful connections beyond just LinkedIn, this is the episode for you. Follow Aya: LinkedIn: https://www.linkedin.com/in/aya-robinson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com…

The Marketing Millennials

1
313 - The Evolution of Influencer Marketing with Ryan Roth, from Peter Thomas Roth 32:31

לפני 8 ימים32:31

32:31

It feels like influencers have been around forever: from QVC presenters to modern TikTok UGC creators, we’re surrounded by them all the time. But there’s still lots to learn about where influencer marketing could go in the future. Ryan Roth is the Assistant Manager of Social Media and Influencer Marketing at Peter Thomas Roth Clinical Skincare, a brand that’s in the highly competitive skincare market. With the help of Dr. Oz and some creators online, the brand went viral and Ryan had a realization: influencers are salespeople. The key to growth and buzz? Seeding. It’s the fastest, cheapest way, especially for Peter Thomas Roth’s products. Also, let’s talk about TikTok shop. It may seem daunting at first because everyone’s using it, but it actually helped their brand sell hundreds of thousands worth of product by being a first mover in that space. How can you cut through the noise and be successful? And, how do you vet influencers for your brand? Why does packaging matter when you send items to your influencers? If you’re a marketer who wants to scale via influencer marketing, this is the episode for you. Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-roth-7b4820146/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
SPECIAL SERIES: Ridiculous Things People Say | Bathroom Break #44 🚽 11:18

לפני 10 ימים11:18

11:18

Do you really have to love what you do, so it won’t feel like working? Are you overthinking everything in your life? Does anyone actually care about the Oscars or are we all just pretending to care? This week, Jay and Daniel discuss ridiculous (and even downright stupid) sayings about life and work—and how living your life by them may actually be unreasonable. Loving your job 100% of the time actually leads to negativity. Overthinking things isn’t necessarily bad or good. Not everything is meant to be scaled. Plus, what’s the secret sauce to connecting with someone else in your personal life and at work? This short ‘n sweet Bathroom Break is all about reframing how you think. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
How to Simplify Your Tech Stack (Solo Edition) 9:38

לפני 13 ימים9:38

9:38

Take a look at your tech stack. It needs some cleaning, right? Spring is weeks away, but Daniel’s already thinking about spring cleaning: decluttering your tech stack should be at the top of your list. It cuts dead weight, makes things more efficient, and saves money in general. What are you using? What are you NOT using? Take some inventory of what’s going on and what you can consolidate. Plus, many teams are running multiple automation tools when you really only need one. Which one should you ditch? And, your tech stack shouldn’t just work for TODAY. Think about the future. When you scale, will your stack follow? Or will you need to move to something else? What your team says about the tools also has a ton of weight on these decisions. If you’re looking to clean some things up, this is the episode for YOU. 🧹 Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
312 - The Online Marketing Secrets You Need to Know with Amy Porterfield 39:11

לפני 15 ימים39:11

39:11

Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT. The key to keeping up? Personalization strategies. It may seem simple, but it’s super effective: it drives customer loyalty and creates trust. Creating a personalized experience at any touchpoint makes customers feel like you know exactly what they need. Also, having a large following doesn’t always equate to large sales. There’s a lot of noise on the internet, and it’s getting even noisier. How can you turn those followers into paying customers? And, podcasting is the backbone of Amy’s business. When you create a podcast, you have the opportunity to segue your other platforms into it. It’s a huge asset to building your brand. If you’re a marketer who wants to scale BIG this year, this is the episode for you. Follow Amy: LinkedIn: https://www.linkedin.com/in/amyporterfield/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
SPECIAL SERIES: Little Ideas for Landing Pages | Bathroom Break #43 🚽 10:46

לפני 16 ימים10:46

10:46

Are your landing pages GOOD? Probably. Are they converting? Well… Jay and Daniel are talking pages: landing pages, destination pages, pages people click on after seeing your ad, etc. You may get attention, but are users turning that attention into intention? You may be missing just a simple CTA or personalized element. Jay also adds that these pages are a great way to show social proof. Have any big name companies as clients? Show them off. Did anyone leave a super positive testimonial? Put it on there. This short ‘n sweet Bathroom Break is all about how your pages can lead to conversions, attention, and more. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
311 - How To Make Merch That People Actually Want with Savannah Dmytriw, aka Merch Girly 35:41

לפני 20 ימים35:41

35:41

Merch is still a valuable marketing tool in 2025, BUT it’s gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic? This episode’s guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn’t just celebrate but adds to everyone’s brand marketing experience. Most importantly, she believes that good merch shouldn’t end up in a trashcan—and you should agree. What does your audience want, and what need could you fill? What’s unique but not crazy and random? Plus, your company employees are some of your most valuable marketing assets. Are you giving them company merch that you’re proud of, or is it just another lame drink tumbler? Merch is also a great way to get your new hires excited about working with you—how do you make it feel even more special? And, Savannah reveals the latest trends in merch—anyone care for their own personal tree? If you’re a field marketer, brand marketer, or someone who just loves receiving swag bags full of goodies, this is the episode for YOU. 🛍️ Follow Savannah: LinkedIn: https://www.linkedin.com/in/savannah-dmytriw-851956117/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
310 - How Food Brands Create Menu Hits with Jessica Serrano, CMO at Dig 26:51

לפני 22 ימים26:51

26:51

The secret ingredient to success in the food industry isn’t a secret... it actually lies with your customers. In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it’s proved to be a hit. Jessica says they rely on inbound messages from customers about their experiences, what they liked and didn’t like, etc. to improve the menu. Will introducing AI help streamline this process? It’s a possibility. Plus, never doubt the ability of word of mouth. It’s played a key role in Dig’s branding and drives more people to try it out. How do you convert non-vegetable lovers into trying a Dig meal? How does protein drive those customers to come in? And, Jessica reveals the most underrated and profitable food items on the menu, and you’ve probably already had them. If you’re into good food, marketing good food, or in need of motivation to eat a vegetable, this is the episode for YOU. 🥬🍗🥦 Follow Jessica: LinkedIn: https://www.linkedin.com/in/jessicacausse/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
SPECIAL SERIES: Two Reasons Why You Should Have a Newsletter | Bathroom Break #42 🚽 13:35

לפני 24 ימים13:35

13:35

There’s a TON of value in having a newsletter. There are two main reasons why: it establishes a brand, and it’s an ongoing stream of information and thought leadership. Think about the newsletters you’re subscribed to—they serve a purpose and offer you content you wouldn’t otherwise have. Daniel says they’re expertise-builders, and Jay says it’s a way to establish real estate in your audience’s minds. How do you create meaningful content? Do you need to have an already existing podcast or following of some sort to get your newsletter off the ground? This short ‘n sweet Bathroom Break is all about why a newsletter can take your brand from 0 to 100—and how, in the age of TikTok and Reels, newsletters are still great to have. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
309 - Marketing Cannabis 101 with Mike Tebb 14:33

לפני 27 ימים14:33

14:33

Marketing products seems pretty straightforward... until you get to the cannabis industry. It’s heavily regulated. States have different laws. What are the best practices for it? Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you’re 107% sure about every marketing decision, it can be tough. Mike’s rule? Get really close to breaking the rules, and THEN take two steps back. Plus, storytelling with the cannabis industry poses some challenges, especially when it comes to social media platforms’ terms and conditions. Did you know that promoting cannabis is against Instagram’s policies? Mike shares how he and his team get creative to find a solution around it. And we all know edutainment is on the rise for 2025. How can you incorporate educational material into your products in an effective way? If you’re curious about the cannabis industry or interested in marketing complicated products, this is the episode for YOU. Follow Mike: LinkedIn: https://www.linkedin.com/in/michaeltebb/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
308 - How to Start A YouTube Channel for Your Brand with Avi Shenkar 42:28

לפני 29 ימים42:28

42:28

Don’t believe everything you hear: YouTube (especially with its Shorts feature) isn’t dead or going downhill anytime soon. Just ask this week’s guest, Avi Shenkar. YouTube is a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. What’s the REAL best cheesesteak in Philly? Avi tells us how he learned from a video that it’s not Pat’s or Geno’s. (And without viewing that video, he wouldn’t have had the best cheesesteak ever.) Plus, you can reformat your textual content, like articles, into videos. Everything is a remix, and that’s a way to grow your content library, share your thoughts, and circle back. However, there’s a balance between quality viewers and people who’ll view your content briefly. How do you get them to stick around? And, brands are making a huge mistake on YouTube—find out what Avi has to say about it. If you’re on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU. Follow Avi: LinkedIn: https://www.linkedin.com/in/ashenkar/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

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SPECIAL SERIES: When to Fire Your Clients | Bathroom Break #41 🚽 13:09

לפני 4 weeks13:09

13:09

You’re not going to click with every client. So, what’s the right way to break up with them? Daniel and Jay share their experiences with parting ways with clients—sometimes, they ask for too much or the vision just isn’t there. Maybe communication is lacking. Any way you put it, it’s time to say goodbye when value isn’t on the same page. Jay reveals he tries to minimize saying “bye” from the jump, and that means transparency and setting expectations from the very beginning. Should you increase your minimums? Who gets final say in contractual obligations? This short ‘n sweet Bathroom Break is all about breaking up the right way—and how it’s changing as we move forward. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

The Marketing Millennials

1
How To Prevent Marketing Fire Drills (Solo Edition) 8:30

לפני 5 weeks8:30

8:30

Daniel’s not a psychic, BUT he can help you catch marketing problems before they happen. 🔮 Marketers go through so much: scaffolding, analysis, creative, positioning, and branding. A mishap can be pretty easy to fall into—this is where Daniel’s tripwires come in. First, what KPIs are your north stars? You can’t catch problems if you don’t have a vision for success. Plus, when bounce rate issues arise, do you have a plan to test what’s the root of the problem? From more A/B testing to better list segmentation, there’s a myriad of reasons, and you gotta act fast. And, what should marketers prioritize: efficiency, impact, or both? The answer may come as a shock to some. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com…

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The Marketing Millennials « » 288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G

288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G

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288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G