SPECIAL SERIES: B2B Marketing is NOT Dead in December <==Holiday Survival Guide 🎁| Bathroom Break #28

The Marketing Millennials

True or false: B2B marketing is dead around the holidays.

FALSE. False, false, false.

In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely.

And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people who’ve ghosted you 👀

If you’re a marketer who’s stressed about the holiday season, this is the short ‘n sweet episode for you.

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