Leaders lead and luddites lag in mobile commerce and the gap is getting wider

The Mobile Commerce Minute with Rob Woodbridge & Chuck Martin (Video)

The mobile commerce gap is widening between retailers that get it and those that don't. The logical thinking is that a rising tide raises all ships - especially when it comes to mobile commerce and retail. Of course when the industry advances so should everyone right? Wrong. A recent study by Criteo shows that if you aren't committed to building and implementing a mobile strategy you will fall behind at a rate that, at some point, there will be no recovery from. Watch as Chuck brings these numbers to light and then, do yourself and your business a favour and commit to getting mobile right and right now.