🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀

The Mobile User Acquisition Show

Today we’ll talk about big changes that have just come to AAA campaigns on Facebook - which should alleviate many of the concerns about AAA that we had shared earlier on this podcast. These could be a big deal, especially on iOS with the recent privacy changes.

Highlights:

💨 While AAA can be hugely powerful, they also have had some critical limitations.

⚙️ Facebook is changing AAA to give more control to advertisers.

📷 Three changes to AAA we found in the wild:

• Age targeting
• Audience exclusion
• City targeting

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An announcement:

On August 18th, we will be speaking in a webinar hosted by Singular titled “State of iOS UA: Stats, Trends and Strategy”.

This is Wednesday August 18th at 10am PT/1pm ET/7pm CET. Please register here: https://bit.ly/3zNKX1z
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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/much-awaited-changes-to-facebooks-automated-app-ads-aaa-campaigns-audience-exclusion-age-targeting-city-targeting/
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